Alfa set for US return in 2012

Started by nickdrinkwater, February 16, 2010, 11:30:23 AM

nickdrinkwater

QuoteAlfa Romeo will return to the US in 2012, according to Fiat CEO Sergio Marchionne.

Fiat is currently undertaking a review of Alfa?s future, which is set to be completed by April. A US return is a positive sign that Fiat will continue to fund and develop future Alfa products.

?I'm a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,? said Marchionne.

?There is a strong likelihood that the brand will be back here within the next 24 months.?

Alfa Romeo will be sharing platforms with Chrysler models, both in the US and Europe. Fiat?s new Compact C-segment platform, which will first be used on the new Alfa Giulietta, will go on to underpin more than one million cars per year, including Chrysler, Dodge, Jeep, Lancia and Fiat models.

Alfa Romeos were last sold in the US in 1995, before it pulled out of the market after suffering from quality issues. A planned comeback in 2003 as part of Fiat's alliance with General Motors never materialised.
http://www.autocar.co.uk/News/NewsArticle/AllCars/247554/

2o6

Yay!



So it looks like Alfa will return, Lancias will be rebadged as Chryslers, Fiats will be rebadged and reworked as Dodges and large cars will be a Chrysler doing, but with Fiat's help and influence.


Looks to be a solid plan.

Raza

They already returned in 2009.  And 2008.  And before that in 2007.  2005 too.  2004, if I remember correctly.

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Quote from: the Teuton on October 05, 2009, 03:53:18 PMIt's impossible to argue with Raza. He wins. Period. End of discussion.


SVT666

I hope they are able to bring the Giulietta and MiTo over without any changes to bumpers and shit.