Chrysler's 5-Year Product Plan Update

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A buddy in Public Relations at Chrysler will either fax or email me documents upon official Press Release this coming week. Until then, a mere glimpse at what Chrysler's revised (and I here for the better!) product plan could include and the date we will know. I will copy and paste the info here at Carspin ASAP.

From Dave at Allpar:

http://www.allpar.com/news/index.php/2013/01/new-chrysler-product-plan-next-week

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A DAY EARLY!

Chrysler Corporation's Five Year Product Plan Revisions Announced

REPORTED BY: Larry P. Vellequette

FOR: Automotive News

ON: January 30, 2013 - 7:46 am ET, UPDATED: 1/30/13 12:23 pm - adds more details   
   
Marchionne: Seven new unannounced vehicles for the Fiat brand in 2015 and 2016.

DETROIT -- Chrysler Group has dropped plans to add two small cars each to its Chrysler and Dodge brands this year, according to a revised product plan revealed by the automaker today.

The original plan called for the cars to be assembled by Fiat in Europe.

But at the same time, more small cars are coming to Fiat dealers in the United States. The revised plan calls for the automaker to significantly add to its lineup of Fiat and Alfa Romeo vehicles in the United States in 2015 and 2016.

The information was released in a planning document that did not identify nameplates or their segments. The document, which spells out the product plan through 2016, updates Chrysler's five-year North American product outlook that it presented in November 2009.

In a conference call, CEO Sergio Marchionne and CFO Richard Palmer discussed the document in general terms but provided few specifics.

"The only thing I can tell you is that we continue to rework the portfolio to meet profit demands going forward," Marchionne said.

He made the comment in a discussion of how an extensive overhaul of the Jeep Grand Cherokee for 2014 was more expensive than originally planned.

"The amount of intervention and the size of the intervention on that vehicle is staggering," he said.

The new plan discloses the addition of seven new vehicles for the Fiat brand in 2015 and 2016. It's not clear, though, whether the vehicles will be new nameplates or versions of current vehicles. Fiat dealers in the United States now sell the 500, which has various versions and trims.

"Yes, we're reintroducing the Fiat brand to the U.S., but it's going to be reintroduced in a selective way," Marchionne said. The Fiat brand will branch out into other segments, but will not have broad representation in the marketplace, he said.

Meanwhile, a single Alfa Romeo, believed to be the 4C sports coupe, arrives this year. The plan says Alfa will get five new previously undisclosed vehicles in 2015 and 2016. Marchionne said each of the brands will have distinct characters, to avoid nameplate overlap in crowded Chrysler Group showrooms.

Here are the proposed changes for the group's other brands:

Chrysler:

Three Chrysler vehicles that were to be assembled by Fiat in Italy in 2012 and 2013 were dropped from the previously released plan. One existing Chrysler vehicle -- the 200 sedan -- will be redesigned in 2014. Three new or redesigned vehicles are to arrive for the brand in 2015, including a Town & Country minivan that may or may not have sliding doors, Marchionne said.

Jeep:

The addition of a small Jeep to be assembled by Fiat has been delayed one year until 2014. Two new or redesigned Jeep vehicles will be introduced in 2015, including what is expected to be the seven-passenger Grand Wagoneer. The brand will refresh two of its products in 2016, one of which is believed to be the Wrangler.

Ram:

A Fiat-built Ram -- likely a rebadged Fiat Doblo small commercial van -- has been delayed two years from the previous product plan and will appear in 2014. Two new or redesigned Rams are now scheduled to appear in 2016.

Dodge:

While two previous Fiat-produced Dodge vehicles have been dropped, three existing vehicles in the brand will receive previously unscheduled refreshes, one this year and two in 2014. The Dodge Grand Caravan will get a new platform in 2015, and the brand will add or redesign a yet-to-be identified vehicle in 2016.

SRT:

The Viper, released last year, will next be refreshed in 2015. But Chrysler Group's performance brand won't get another new vehicle exclusive to it until 2016. But three SRT vehicles sold under other brands will be refreshed in 2014.

Additional information expected.

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The next all exclusive SRT branded vehicle will be (to no major surprise, I would think) the Barracuda and perhaps even racier 'Cuda coupes and convertible. This according to Chrysler insiders and even previous statements made by Chrysler brass. The delay? Time needed to develop an all new smaller RWD/AWD platform yet no word as to whether there will be a 4WD or AWD SRT. I heard that there will be either/or option for the next Dodge Challenger, perhaps even the current one for MY14.

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Good news to keep Fiat dealerships stocked with cars of their own. Looks like a decent plan.