Volvo to Add New Sedan, Coupe & Crossover

[Atomic]

Found two reliable articles to post here shortly after doing a bit more research to confirm authenticity on what I learned yesterday:

PLAN for Volvo 60-Range



Volvo indicated for press that inspiration for (at least one of) its upcoming coupes came directly for the classic Volvo 1800 of the 1960s, above (Source: Automobile Magazine)

(1) New C60 (Coupe/Coupe-Convertible)*

*Meaning the entire range to include the following, plus its individual variants, i.e., S60 AWD Polestar
S60, C60, V60, XC60

PLAN for Volvo 40-Range

(1) New S40 (Sedan)

(2) New XC40 (Crossover)**

**Meaning the entire range to include the following, plus its individual variants, i.e., V40 Cross Country
S40, V40, V40, XC40

Below: Purely Speculative

The NEXT S80 and XC90 may include a versatility "V" model (wagon) and "Cross Country" variant; and coupe, coupe/convertible... My thought is one line could carry a coupe, the other, a coupe/convertible. This would provide one of each signature model for Volvo.

A thought of mine regarding the simplification of nameplates is either a line-up of "80" or "90" models, e.g., C80, S80, V80, V80 "Cross Country" Wagon, XC80... or e.g., C90, S90, V90, V90 "Cross Country" Wagon, XC90...

I do think "80" has a better ring and again, the latter segment (above) is just my take. Nevertheless, Volvo may keep its legions loyalists content with the 40 and 60 (as depicted above) , XC70, S80, XC90...

Another look at 60's Volvo 1800 Coupe, above... Other variants existed, too, including a Roadster...

[CJ]

The S60 name has been so successful, so why change it?

[Atomic]

The S60 name has been so successful, so why change it?

Oops! It wouldn't. Thanx, CJ. It does look confusing.

I will restate below, buddy!

[CJ]

We'll get a new XC90 next year, hopefully an S80 replacement, perhaps a smaller car to compete with the Focus and Golf, and coupe to compliment the S60.

[Atomic]

What we Know (and I Will Add Links Today)

Volvo Model Ranges Confirmed: 60, including

- S60, V60, XC60 -- ALL to continue (Plus Volvo will add an all new C60)

Volvo Model Ranges Confirmed: 40, including

- V40, V40 Cross Country -- ALL to continue (Plus Volvo will add S40, XC40)

Volvo WILL TOTALLY Redesign the S80 (just reconfirmed and as we know, the aging XC90)*

*This is where I was speculating... A full range of vehicles to mirror the S60 line (i.e., S80, C80, etc.)

And for the fun of it...

Classic Volvo 1800 Roadster featured along with two (2) photos of a mighty attractive 1800 Coupe, above... My thinking is the new Coupe and/or Hardtop Coupe-Convertible (for Volvo's added modern day safety and security might resemble something more in-line with Volvo's current S60 "signature look" with classic Volvo 1800 cues. However, it's anyone's guess at this juncture and it certainly is fun speculating.

[Atomic]

We'll get a new XC90 next year, hopefully an S80 replacement, perhaps a smaller car to compete with the Focus and Golf, and coupe to compliment the S60.

Will search for those links and paste. I just try getting info from varied sources; but thus far, only one major journalist published the story for a July news story and one reliable enthusiast site picked up on it yesterday. Volvo, not unlike Honda keep very quiet. Lol. But true.

Found the following through quick search but the "full article" with more details is not expected until the July 2013 issue or in fall NEW CAR of Automobile...

Volvo Reportedly Plans New Models, Including C60 Coupe and S40 Sedan
FRIDAY, MAY 03, 2013 CATEGORIES: REPORTS, VOLVO, VOLVO S40 / V50 |[/b]

Volvo is looking to expand its lineup of cars, as it currently doesn't really cover many niches. They need a crossover of small dimensions and a replacement for the S40, which is exactly what they're doing, according to Automobile Magazine.

The Chinese-owned automaker is apparently very interested in making a sales-boosting small crossover, which may be called XC40. It would find a place in their range, in between the V40 Cross Country and the XC60, and take the fight to BMW, Mercedes and Audi, who sell the X1, Q3 and GLA in the same market sector.

Next up is a successor to the S40 compact sedan, which is currently being co-developed by Volvo and owners Geely. The platform is smaller than the previously announced Scalable Platform Architecture (SPA), and it touted as being very flexible and cost-efficient.

Finally, the most important piece of this article, the proposed C60 coupe, which would use the SPA architecture as well. Its styling will take cues from the sleek P1800 of the 1960s, so a little bit of retro is to be expected – it should arrive in 2016.

Volvo needs more models in its range, but if this report is accurate, then they are definitely on the right track, especially with the small crossover which people will go crazy for, if priced correctly – the coupe is not to be neglected, but we're skeptical as to it actually being materializing into a real car. We hope to be proven wrong in our negative assumptions, though.

[Atomic]

A Coupe Would Fit in Beautifully:



2014 Volvo S60 T6 AWD R-Design in Passion Red (NAIAS, New York, NY), Above



2014 Volvo XC60 T6 AWD R-Design in Passion Red (NAIAS, New York, NY), Above



2014 Volvo V60 T6 AWD R-Design in Passion Red (NAIAS, New York, NY), Above

[MrH]

The S60 name has been so successful, so why change it?

Um...it has?

[Atomic]

Um...it has?

I would say so. Given Volvo's limited production capacity at the time being while its play catch-up post Ford's downing sale, its (the S60 T5, T6) snazzy new styling has become synonymous with Volvo's new direction. The S60 since spawned the XC60, the all new V60 and now word of a coupe. Sales are not robust but for a small niche company, the S60 has a credible imagine in the international press. The company has suffered far more than the moniker (and saving grace, I venture to say) but thankfully Volvo did not endure the same fate as the shamefully ill managed SAAB division of General Motors.

FMC took on too many makes (from Austin Martin to Volvo) and models and Volvo was terribly neglected by Ford and its hardships then, in my honest opinion. A name change like that of Infiniti would be senseless for Volvo. Unless, the XC90 becomes the XC80, for example... This would make sense it keeping the S80 moniker for its sedan variant when both the XC90 ad S80 are replaced approximately the same time -- sharing platforms.

Just my 2 cents 

[CJ]

Um...it has?

It, the XC90, and XC60 have done well for Volvo. The S60 has been a great seller for then, and th XC90 used to be. The XC60 has done very well, putting them back on the map.

[MrH]

I guess we have very different definitions of what a great seller is.  I don't consider 60k units/year worldwide to be a great success.

[Atomic]

I guess we have very different definitions of what a great seller is.  I don't consider 60k units/year worldwide to be a great success.

Success isn't always measured in volume.

[93JC]

It is measured in profit, which is directly proportional to volume.

Sales in Canada YTD up to the end of April:

Land Rover - 1,672
Mini - 1,535
Volvo - 1,474
Porsche - 1,078
Suzuki - 1,048
Jaguar - 345
Smart - 319


That's the very bottom of the sales shart. Land Rover, Mini, Porsche and Jaguar have much higher profit margins. Suzuki has announced it's abandoning the market, and Smart is only around by virtue of its corporate parent. I think more Smart Fortwos have been introduced to Car2Go carshare fleets in Vancouver, Calgary and Toronto than they've had private sales...

Volvo is not in good company at the bottom of the chart. They need to move a lot more metal.

[MrH]

It is measured in profit, which is directly proportional to volume.

Sales in Canada YTD up to the end of April:

Land Rover - 1,672
Mini - 1,535
Volvo - 1,474
Porsche - 1,078
Suzuki - 1,048
Jaguar - 345
Smart - 319


That's the very bottom of the sales shart. Land Rover, Mini, Porsche and Jaguar have much higher profit margins. Suzuki has announced it's abandoning the market, and Smart is only around by virtue of its corporate parent. I think more Smart Fortwos have been introduced to Car2Go carshare fleets in Vancouver, Calgary and Toronto than they've had private sales...

Volvo is not in good company at the bottom of the chart. They need to move a lot more metal.

  Shhhhhhh....don't let facts get in the way of the fanboyism

[SJ_GTI]

Away from the topic of sales success, I will say that the few times I have sen new(er) Volvo's on the road I have always been impressed by their looks. The current designs look REALLY good. Not sure I would buy one though (don't think they offer manual transmission on their AWD models, which is what i would consider when shopping).

[Raza]

Away from the topic of sales success, I will say that the few times I have sen new(er) Volvo's on the road I have always been impressed by their looks. The current designs look REALLY good. Not sure I would buy one though (don't think they offer manual transmission on their AWD models, which is what i would consider when shopping).

I wouldn't buy one because everything's built in Quanzhou by 11-year-olds now. 

[veeman]

i don't think volvo will or more importantly can be a large volume seller.  it's in a tough spot.  they're significantly more expensive than mainstreamers and yet don't have and likely will never have the cache of the big german 3.  meanwhile the mainstreamers have upped their quality (have you seen or been in an uplevel new accord) and the big german 3 lower end models like the 3 series, c-class, and a4 overlap the more sporty uplevel s60s in pricing.  in addition the lexus es 350 is so smoothly driving, has an impeccable interior, and new better styling plus one of the best dealership experiences and probably better brand cache in the u.s..  throw on top of that the resurgence of cadillac.

the volvo s60 T5 FWD starts at $31,900.
the volvo s60 T6 AWD starts at $40,650
the volvo s60  T6 AWD R-Design starts at $44,100.

These are starting prices.  Normally equipped will be at least a few grand more.

I thought the R-Design model looked awesome at the NY autoshow.  But would I pay 46/47 grand for one.  Um..., no. 

   

[Yawn]

I read that Volvo is predicted to leave US market by end of 2014. I doubt it will happen.  I still scratch my head on why they removed the S40 from the US market. It was not a complete failure and reviewing monthly sales stats from 2006 or so, the S40 was selling better than the S60. It was the 2nd best model behind the XC90.. I know numbers significantly dropped at the end of the run but the design was aged..I dont get Volvo's logic..

[Madman]

I read that Volvo is predicted to leave US market by end of 2014. I doubt it will happen.  I still scratch my head on why they removed the S40 from the US market. It was not a complete failure and reviewing monthly sales stats from 2006 or so, the S40 was selling better than the S60. It was the 2nd best model behind the XC90.. I know numbers significantly dropped at the end of the run but the design was aged..I dont get Volvo's logic..

Volvo isn't going anywhere.  Unless Geely totally screws it up, that is.

The S40 is no longer being produced.  It has been supplanted in Europe by the V40, a Focus-sized (and loosely Focus-based) five door hatch.  Think of it as Volvo's 1 Series/A Class/A3 Hatch alternative.  It's the entry level car Volvo so desperately needs in North America and Volvo are idiots for not bringing it here.  At the other end of the spectrum, the S80 is too old and looks too much like the S60 to really cut it in the mid-sized premium class.

I really wish Volvo would bring back some of that old boxiness they were famous for.  Today's Volvos look too anonymous and too soft.  I really think the style of the Chrysler 300 would have made a great looking Volvo.


Imagine this........




With this grille........




That's much closer to what a modern Volvo should look like.

[12,000 RPM]

I guess we have very different definitions of what a great seller is.  I don't consider 60k units/year worldwide to be a great success.

It is in what's prob the most crowded and competitive automotive segment....

That was also about the bar GM set for the ATS to be successful... which it may just hit about 60-70% of this year. 60K is plenty for a $40-50K car.

[Yawn]

Volvo isn't going anywhere.  Unless Geely totally screws it up, that is.

The S40 is no longer being produced.  It has been supplanted in Europe by the V40, a Focus-sized (and loosely Focus-based) five door hatch.  Think of it as Volvo's 1 Series/A Class/A3 Hatch alternative.  It's the entry level car Volvo so desperately needs in North America and Volvo are idiots for not bringing it here.  At the other end of the spectrum, the S80 is too old and looks too much like the S60 to really cut it in the mid-sized premium class.

I really wish Volvo would bring back some of that old boxiness they were famous for.  Today's Volvos look too anonymous and too soft.  I really think the style of the Chrysler 300 would have made a great looking Volvo.

Oh yes I have seen the V40 and wonder why its not here.. So Volvo management is making stupid decisions by not initially bringing it here and then decide a few years later that they will as in the V60.. So they are not planning a sedan version of the 40??

Also if the V70 was not so ugly it would have probably sold better and not left the market.. I prefer the previous V70 to what it evolved to..