Ford shitcanning all its cars but the Mustang.

Started by Payman, April 25, 2018, 06:00:18 PM

Xer0

Quote from: 12,000 RPM on April 26, 2018, 09:22:15 AM
When the recession hit, everybody died. F150, Camry, Civic, Corolla, all down by double digit %ages. Ironically, you know what top 10 seller weathered the storm the best?

*drumroll*



CR-V was only down 3%. So the suggestion that crossovers won't do well when gas spikes or a recession hits isn't true based on past data.

The suggestion wasn't that crossovers don't sell well, the suggestion was that moving to a primarily SUV/CUV lineup will lead to an expensive lineup which will price out your customers and assuming another downturn happens, you'll be left with only expensive products that people can't afford.

Lebowski

Quote from: Xer0 on April 26, 2018, 09:09:52 AM
Is that number highlighted in their financials somewhere?  Cause Jesus, that is horrible.

It was an estimate I saw. They also have a slide that says they are focusing capital in areas that generate 150% of company ebit ... implying there's an awful lot that is negative.

r0tor

Hmm.... It seems like the future is gravitating towards electrics which is heavily dependant on efficiency.  So let's get rid of all the vehicles that will be efficient...
2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

12,000 RPM

Quote from: Xer0 on April 26, 2018, 09:29:19 AM
The suggestion wasn't that crossovers don't sell well, the suggestion was that moving to a primarily SUV/CUV lineup will lead to an expensive lineup which will price out your customers and assuming another downturn happens, you'll be left with only expensive products that people can't afford.
All cars/crossovers, cheap/expensive, were hit just about equally by the recession (on average). If we get hit with another one car vs crossover balance will be the least of the industry's problems.
Protecctor of the Atmospheric Engine #TheyLiedToUs

12,000 RPM

Quote from: r0tor on April 26, 2018, 10:02:56 AM
Hmm.... It seems like the future is gravitating towards electrics which is heavily dependant on efficiency.  So let's get rid of all the vehicles that will be efficient...
Explain to me how you see car companies making money selling cars nobody buys.
Protecctor of the Atmospheric Engine #TheyLiedToUs

2o6

Ford not making money on car shaped things sounds like a Ford problem.

r0tor

Quote from: 12,000 RPM on April 26, 2018, 10:07:23 AM
Explain to me how you see car companies making money selling cars nobody buys.

VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.
2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

2o6

I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.

CaminoRacer

Quote from: r0tor on April 26, 2018, 10:34:29 AM
VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.

Plus their supercar is slower than a $120k dinosaur and the Mustang is slower than the Camaro.

Poor product planning and development all around.
1969 El Camino, 2017 Bolt EV, 2021 Tesla Model 3 Performance

r0tor

Quote from: CaminoRacer on April 26, 2018, 10:37:51 AM
Plus their supercar is slower than a $120k dinosaur and the Mustang is slower than the Camaro.

Poor product planning and development all around.

and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo
2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

CaminoRacer

Quote from: r0tor on April 26, 2018, 10:39:19 AM
and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo

A $300k flat 6.

Plus, there's a new Vette coming out that might be an answer to the Porsche.
1969 El Camino, 2017 Bolt EV, 2021 Tesla Model 3 Performance

AutobahnSHO

Quote from: 12,000 RPM on April 26, 2018, 10:06:44 AM
All cars/crossovers, cheap/expensive, were hit just about equally by the recession (on average). If we get hit with another one car vs crossover balance will be the least of the industry's problems.

LOL Except Subaru. The only manufacturer to increase market share every year 2007+ for like 7-8 years.
Will

Gotta-Qik-C7

Quote from: r0tor on April 26, 2018, 10:39:19 AM
and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo
Which German?  :confused:
2014 C7 Vert, 2002 Silverado, 2005 Road Glide

AutobahnSHO

Quote from: 2o6 on April 26, 2018, 10:35:57 AM
I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.

I think it's very very sad.

Besides being a little higher, a CUV/SUV really is NOT that much "roomier" than many wagons/ hatches.
Will

CaminoRacer

1969 El Camino, 2017 Bolt EV, 2021 Tesla Model 3 Performance

CaminoRacer

Oh, the GT3 RS is sub-7 too. But, meh. Corvette engineers don't place as much emphasis on the Ring as the Germans do. (Makes sense given geography...)

https://www.roadandtrack.com/new-cars/future-cars/a19851146/dont-pay-attention-to-those-corvette-zr1-nurburgring-time-rumors/
1969 El Camino, 2017 Bolt EV, 2021 Tesla Model 3 Performance

Gotta-Qik-C7

Quote from: CaminoRacer on April 26, 2018, 10:47:28 AM
Oh, the GT3 RS is sub-7 too. But, meh. Corvette engineers don't place as much emphasis on the Ring as the Germans do. (Makes sense given geography...)

https://www.roadandtrack.com/new-cars/future-cars/a19851146/dont-pay-attention-to-those-corvette-zr1-nurburgring-time-rumors/
OHHH OK! I was thinking a CHEAPER German 6 outran the ZR1.
2014 C7 Vert, 2002 Silverado, 2005 Road Glide

r0tor

2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

Gotta-Qik-C7

2014 C7 Vert, 2002 Silverado, 2005 Road Glide

CaminoRacer

Quote from: Gotta-Qik-C6 on April 26, 2018, 10:55:21 AM
That thing is almost 300K!!!! I didn't know they cost that much!

I'm sure 100k of it is just the Porsche badge tax.
1969 El Camino, 2017 Bolt EV, 2021 Tesla Model 3 Performance

Gotta-Qik-C7

Quote from: r0tor on April 26, 2018, 10:50:50 AM
I was actually talking about the GT3RS but that also kills it...
As it should!!! 300K is crazy for a 911.......
2014 C7 Vert, 2002 Silverado, 2005 Road Glide

Lebowski

Quote from: 2o6 on April 26, 2018, 10:35:57 AM

I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.


It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.

2o6

Quote from: Lebowski on April 26, 2018, 11:06:20 AM
It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.


I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

Lebowski

Quote from: 2o6 on April 26, 2018, 10:33:04 AM

Ford not making money on car shaped things sounds like a Ford problem.


Eh, GM has always had a hard time profitably selling passenger cars in the US, and Chrysler went the same direction already.

Lebowski

Quote from: 2o6 on April 26, 2018, 11:13:03 AM

I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

Yeah, it's sad they aren't at least keeping the focus I suppose.

MX793

Quote from: 2o6 on April 26, 2018, 11:13:03 AM

I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

Ford has already said the Fiesta ST and FoRS are done in North America.

The affordable sporty car Renaissance was fun while it lasted...
Needs more Jiggawatts

2016 Ford Mustang GTPP / 2011 Toyota Rav4 Base AWD / 2014 Kawasaki Ninja 1000 ABS
1992 Nissan 240SX Fastback / 2004 Mazda Mazda3s / 2011 Ford Mustang V6 Premium / 2007 Suzuki GSF1250SA Bandit / 2006 VW Jetta 2.5

r0tor

2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

r0tor

Quote from: Lebowski on April 26, 2018, 11:06:20 AM
It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.

The Fusion outsells the Edge by a wide wide margin... It's not just a loss for enthusiasts but for average shoppers as well
2011 Jeep Grand Cherokee No Speed -- 2004 Mazda RX8 6 speed -- 2018 Alfa Romeo Giulia All Speed

Lebowski

Quote from: r0tor on April 26, 2018, 11:37:38 AM

The Fusion outsells the Edge by a wide wide margin... It's not just a loss for enthusiasts but for average shoppers as well



Is the fusion that differentiated the average non enthusiast shopper can't find a suitable substitute?  Should Ford keep producing money losing products indefinitely?

12,000 RPM

Quote from: r0tor on April 26, 2018, 10:34:29 AM
VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.
They can announce all the funding they want. This still doesn't explain how Ford is going to make money on cars nobody wants to buy. Even EV tech is not immune. BMW has announced this:

Protecctor of the Atmospheric Engine #TheyLiedToUs