Ford shitcanning all its cars but the Mustang.

[Xer0]

When the recession hit, everybody died. F150, Camry, Civic, Corolla, all down by double digit %ages. Ironically, you know what top 10 seller weathered the storm the best?

*drumroll*



CR-V was only down 3%. So the suggestion that crossovers won't do well when gas spikes or a recession hits isn't true based on past data.

The suggestion wasn't that crossovers don't sell well, the suggestion was that moving to a primarily SUV/CUV lineup will lead to an expensive lineup which will price out your customers and assuming another downturn happens, you'll be left with only expensive products that people can't afford.

[Lebowski]

Is that number highlighted in their financials somewhere?  Cause Jesus, that is horrible.

It was an estimate I saw. They also have a slide that says they are focusing capital in areas that generate 150% of company ebit ... implying there's an awful lot that is negative.

[r0tor]

Hmm.... It seems like the future is gravitating towards electrics which is heavily dependant on efficiency.  So let's get rid of all the vehicles that will be efficient...

[12,000 RPM]

The suggestion wasn't that crossovers don't sell well, the suggestion was that moving to a primarily SUV/CUV lineup will lead to an expensive lineup which will price out your customers and assuming another downturn happens, you'll be left with only expensive products that people can't afford.

All cars/crossovers, cheap/expensive, were hit just about equally by the recession (on average). If we get hit with another one car vs crossover balance will be the least of the industry's problems.

[12,000 RPM]

Hmm.... It seems like the future is gravitating towards electrics which is heavily dependant on efficiency.  So let's get rid of all the vehicles that will be efficient...

Explain to me how you see car companies making money selling cars nobody buys.

[2o6]

Ford not making money on car shaped things sounds like a Ford problem.

[r0tor]

Explain to me how you see car companies making money selling cars nobody buys.

VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.

[2o6]

I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.

[CaminoRacer]

VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.

Plus their supercar is slower than a $120k dinosaur and the Mustang is slower than the Camaro.

Poor product planning and development all around.

[r0tor]

Plus their supercar is slower than a $120k dinosaur and the Mustang is slower than the Camaro.

Poor product planning and development all around.

and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo

[CaminoRacer]

and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo

A $300k flat 6.

Plus, there's a new Vette coming out that might be an answer to the Porsche.

[AutobahnSHO]

All cars/crossovers, cheap/expensive, were hit just about equally by the recession (on average). If we get hit with another one car vs crossover balance will be the least of the industry's problems.

LOL Except Subaru. The only manufacturer to increase market share every year 2007+ for like 7-8 years.

[Gotta-Qik-C7]

and the $120k dinosaur got it's ass kicked by a German flat 6 at the 'ring... Boo hoo

Which German? 

[AutobahnSHO]

I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.

I think it's very very sad.

Besides being a little higher, a CUV/SUV really is NOT that much "roomier" than many wagons/ hatches.

[CaminoRacer]

Which German? 

GT2 RS

[CaminoRacer]

Oh, the GT3 RS is sub-7 too. But, meh. Corvette engineers don't place as much emphasis on the Ring as the Germans do. (Makes sense given geography...)

https://www.roadandtrack.com/new-cars/future-cars/a19851146/dont-pay-attention-to-those-corvette-zr1-nurburgring-time-rumors/

[Gotta-Qik-C7]

Oh, the GT3 RS is sub-7 too. But, meh. Corvette engineers don't place as much emphasis on the Ring as the Germans do. (Makes sense given geography...)

https://www.roadandtrack.com/new-cars/future-cars/a19851146/dont-pay-attention-to-those-corvette-zr1-nurburgring-time-rumors/

OHHH OK! I was thinking a CHEAPER German 6 outran the ZR1.

[r0tor]

GT2 RS

I was actually talking about the GT3RS but that also kills it...

[Gotta-Qik-C7]

GT2 RS

That thing is almost 300K!!!! I didn't know they cost that much!

[CaminoRacer]

That thing is almost 300K!!!! I didn't know they cost that much!

I'm sure 100k of it is just the Porsche badge tax.

[Gotta-Qik-C7]

I was actually talking about the GT3RS but that also kills it...

As it should!!! 300K is crazy for a 911.......

[Lebowski]

I'm disappointed at how a lot of y'all really thrive on being contrarian. The death of the car is not a good thing for a place that is supposed to like cars.

It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.

[2o6]

It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.

I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

[Lebowski]

Ford not making money on car shaped things sounds like a Ford problem.

Eh, GM has always had a hard time profitably selling passenger cars in the US, and Chrysler went the same direction already.

[Lebowski]

I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

Yeah, it's sad they aren't at least keeping the focus I suppose.

[MX793]

I liked the Focus and Fiesta. This also likely means the RS and ST variants are also gone too.

Ford has already said the Fiesta ST and FoRS are done in North America.

The affordable sporty car Renaissance was fun while it lasted...

[r0tor]

As it should!!! 300K is crazy for a 911.......

$187k for the gt3rs

[r0tor]

It's not like the cars being phased out are an enthisiasts's wet dream.  If they can't make money on them, they should discontinue.

The Fusion outsells the Edge by a wide wide margin... It's not just a loss for enthusiasts but for average shoppers as well

[Lebowski]

The Fusion outsells the Edge by a wide wide margin... It's not just a loss for enthusiasts but for average shoppers as well

Is the fusion that differentiated the average non enthusiast shopper can't find a suitable substitute?  Should Ford keep producing money losing products indefinitely?

[12,000 RPM]

VW, BMW, Toyota and GM have announced heavy funding towards EV research and each having dozens of EVs by the early 2020's... The exact time Ford will be out of the car game.

EVs obviously work best with aero efficiency otherwise range and charging capacity suffer.  So not only is the shitty CEO overlooking the fact that segment popularity changes like fashion, fuel price spike can and will happen, but they are also ignoring what the marketplace will be in 5 years.

They can announce all the funding they want. This still doesn't explain how Ford is going to make money on cars nobody wants to buy. Even EV tech is not immune. BMW has announced this: