BMW modernizes it's logo

[Galaxy]

This will be on all cars going forward.



I kinda like it.

[Morris Minor]

This tilts the decision; I'm going to have to get an X5 so I can express my modernity.
edit: and yes, I like it too.

https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html

[Payman]

No.

[MexicoCityM3]

This tilts the decision; I'm going to have to get an X5 so I can express my modernity.
edit: and yes, I like it too.

https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html

I test drove a new X5 hybrid a week ago. I loved it. It's a fast and superbly comfortable luxury SUV. And the new extended electric range makes it much more useful in electric mode.

https://youtu.be/Y__PfXB4f0g

[SJ_GTI]

Logo looks good. Don't see myself buying a new BMW any time soon though.

[Eye of the Tiger]

BMW needs an economy car. Wait, so does everyone else.

[Xer0]

BMW needs an economy car. Wait, so does everyone else.

Lucky for you they make the 2GC which is the best economy car 50K can buy!

[Eye of the Tiger]

The BMW econo car lineup could have an alternative name. Just BM.

[Eye of the Tiger]

Lucky for you they make the 2GC which is the best economy car 50K can buy!

Where is my modern 318ti?

[Xer0]

Where is my modern 318ti?

A modern 318ti is pretty easy to get.  You buy a used one, install a bluetooth/car play unit in the dash and backup camera, and boom!  Modern 318.

[CaminoRacer]

A modern 318ti is pretty easy to get.  You buy a used one, install a bluetooth/car play unit in the dash and backup camera, and boom!  Modern 318.

And maybe install a random buzzer/beeper/dinger/noise machine with matching blinking dash lights to get the full new luxury car experience.

[Speed_Racer]

Their new-ish CEO is hard at work it appears

[CaminoRacer]

Ugly & cheap looking

[FoMoJo]

Logo is okay, however, it does nothing to offset the sight of those malignant kidneys.

[SJ_GTI]

Logo is okay, however, it does nothing to offset the sight of those malignant kidneys.

Yeah, the new grills look really obnoxious.

[veeman]

I've read on a few sites that the new logo is not going to be put on their cars but more for online and print marketing purposes.  That's weird. 

[Morris Minor]

My Honda is unloved. I'm looking for something German to make me feel better before I die, an event which, judging by the state of the arteries around my heart, may not be to far off. Tesla? BMW? Audi?  Tesla's well ahead of the pack so far.

[r0tor]

Alfa Stelvio!!!

[FoMoJo]

My Honda is unloved. I'm looking for something German to make me feel better before I die, an event which, judging by the state of the arteries around my heart, may not be to far off. Tesla? BMW? Audi?  Tesla's well ahead of the pack so far.

Shelby had a wonky heart most of his adult life.  He lived till he was 89.  Get a Cobra, do a little track time, have fun.

[Eye of the Tiger]

My Honda is unloved. I'm looking for something German to make me feel better before I die, an event which, judging by the state of the arteries around my heart, may not be to far off. Tesla? BMW? Audi?  Tesla's well ahead of the pack so far.

Lotus 7

[CaminoRacer]

My Honda is unloved. I'm looking for something German to make me feel better before I die, an event which, judging by the state of the arteries around my heart, may not be to far off. Tesla? BMW? Audi?  Tesla's well ahead of the pack so far.

but Tesla isn't German

[cawimmer430]

Looks awful. So characterless.

I think they wanted it to look modern and sleek, but it just... fails at it. The older logo with the intense black ring was so much better.

[Payman]

It looks like it was made with a plastic Pog and a Cricut machine.

[CaminoRacer]

It looks like it was made with a plastic Pog and a Cricut machine.

Exactly. And it looks like it's multiple individual pieces since you can see the paint color behind it. Not a fan of that.

[giant_mtb]

I like it. I like that it's individual pieces instead of one blob.

[Payman]

Yeah, it'll look great with crusty green wax bits embedded in the letters.

[Morris Minor]

Yeah, it'll look great with crusty green wax bits embedded in the letters.

Soft toothbrush & soap is how I've always fixed waxy bits embedded in letters & logos.

[giant_mtb]

Yeah, it'll look great with crusty green wax bits embedded in the letters.

n00b

[AutobahnSHO]

My Honda is unloved. I'm looking for something German to make me feel better before I die, an event which, judging by the state of the arteries around my heart, may not be to far off. Tesla? BMW? Audi?  Tesla's well ahead of the pack so far.

Z3. Or anything else which the roof disappears.

[Payman]

Soft toothbrush & soap is how I've always fixed waxy bits embedded in letters & logos.

n00b

Extra unnecessary work.