Spy Shots: 2007 Saturn Aura

[mazda6er]

In reference to the Sky, I agree completely with Raghavan. Despite the fact that it is a "low-volume" car, it will bring people into the showrooms, and it will lead to more sales of Saturn's other vehicles. Just because most of their other cars are bad doesn't mean people won't buy them, otherwise, no one would have bought Cavaliers, and we all know that many people have bought Cavaliers. The Sky will also do wonders to improve brand-image. Teens unfamiliar with Saturn (or cars in general) will see an Ion commercial, say "hey that's the brand with that cool convertible" and ask Mommy and Daddy for an Ion, thinking all their cars are cool. This is just an example (maybe a bit too specific) but as you all know people that don't know jack about cars, you'll realize this is not a stretch.

[BMWDave]

In reference to the Sky, I agree completely with Raghavan. Despite the fact that it is a "low-volume" car, it will bring people into the showrooms, and it will lead to more sales of Saturn's other vehicles. Just because most of their other cars are bad doesn't mean people won't buy them, otherwise, no one would have bought Cavaliers, and we all know that many people have bought Cavaliers. The Sky will also do wonders to improve brand-image. Teens unfamiliar with Saturn (or cars in general) will see an Ion commercial, say "hey that's the brand with that cool convertible" and ask Mommy and Daddy for an Ion, thinking all their cars are cool. This is just an example (maybe a bit too specific) but as you all know people that don't know jack about cars, you'll realize this is not a stretch.

The Cavalier sold so many units because it was priced very competitively.  

[mazda6er]

In reference to the Sky, I agree completely with Raghavan. Despite the fact that it is a "low-volume" car, it will bring people into the showrooms, and it will lead to more sales of Saturn's other vehicles. Just because most of their other cars are bad doesn't mean people won't buy them, otherwise, no one would have bought Cavaliers, and we all know that many people have bought Cavaliers. The Sky will also do wonders to improve brand-image. Teens unfamiliar with Saturn (or cars in general) will see an Ion commercial, say "hey that's the brand with that cool convertible" and ask Mommy and Daddy for an Ion, thinking all their cars are cool. This is just an example (maybe a bit too specific) but as you all know people that don't know jack about cars, you'll realize this is not a stretch.

The Cavalier sold so many units because it was priced very competitively.

I know that, which is why people will buy Saturns even if they are not "good" cars, because they are priced competitively as well.  Nowhere in my post do I suggest that the Cavalier sold well because it was anything other than cheap.

[Raghavan]

In reference to the Sky, I agree completely with Raghavan. Despite the fact that it is a "low-volume" car, it will bring people into the showrooms, and it will lead to more sales of Saturn's other vehicles. Just because most of their other cars are bad doesn't mean people won't buy them, otherwise, no one would have bought Cavaliers, and we all know that many people have bought Cavaliers. The Sky will also do wonders to improve brand-image. Teens unfamiliar with Saturn (or cars in general) will see an Ion commercial, say "hey that's the brand with that cool convertible" and ask Mommy and Daddy for an Ion, thinking all their cars are cool. This is just an example (maybe a bit too specific) but as you all know people that don't know jack about cars, you'll realize this is not a stretch.

right. they don't need to sell too many sky's. they just need those cars to get buyers into their showrooms.

[ifcar]

[BMWDave]

It looks like GM for sure get the overall shape of the vehicle. :)