Audi Is Killing The TT, Will Replace It With An Emotional EV

[cawimmer430]

Audi Is Killing The TT, Will Replace It With An Emotional EV

Audi Chairman Bram Schot has used the company's Annual General Meeting to announce the death of the TT.

During a lengthy speech, Schot said the company has been "involved in too many projects for several years" and this has to change. As a result, the automaker will "concentrate maximum resources on our key projects" and eliminate model complexity.

Going forward, Audi will examine its portfolio for "customer relevance." While this is an ongoing process, the company has already decided the fate of the TT. The model will be phased out and eventually replaced by a "new emotive model in the same price range." Little is known about the TT successor, but Schot confirmed it will have an electric powertrain.

Schot also said the company is debating the future of the R8. As he asked, "Do we need a successor with a combustion engine? Does this fit in with our vision?" He didn't provide answers to those questions, but it appears the company will decide the model's fate relatively soon.

Of course, the speech also included mentions of upcoming models. In particular, Schot confirmed the Q3 Sportback will be introduced in July. The executive also confirmed plans to expand the Sportback body style "across our entire portfolio to include A and Q models."

Speaking of Q models, Audi is planning to launch a number of new crossovers. Schot didn't go into specifics, but said "every second Audi is to be an SUV" in 2025. He also confirmed a "large proportion" of them will have an electric powertrain.

Sticking with the EV theme, Schot confirmed Audi will launch five electric vehicles in 2020. By 2025, the company will have a total of 20 electric vehicles.

Last but certainly not least, Schot talked about the next-generation Audi A8. While the current model was introduced less than two years ago, Schot said the next-generation luxury sedan "might well be all-electric." The company hasn't committed to this idea quite yet, but the executive said "We are thinking about revolutionizing the top-end class with a completely new concept for the A8."


Link: https://www.carscoops.com/2019/05/audi-is-killing-the-tt-will-replace-it-with-an-emotional-ev/

[Eye of the Tiger]

Emotional? Happy? Angry? Bi-polar?

[93JC]

[Submariner]

[CaminoRacer]

Emotional? Happy? Angry? Bi-polar?

Given it's an Audi, I assume bipolar and it will break down every other week.

[Rich]

I looked up Used R8 values for the heck of it. They hold value pretty well. I think when I looked 5 years ago they were still going for the same prices.

[12,000 RPM]

I feel like every moderately old and fun car has bottomed out in price.

I can't knock Audi for this move. Car companies are in the business of making money. But it seems like all the slack given for interesting cars and configurations is being taken out of the decision process. Look at the engines in the S4/RS4 of today vs like 13 years ago. I don't think the R8 could be born today, and if it were it would be electric. It all just feels very cynical

[veeman]

Audi's future electric plans are much more dictated by China and Europe than the U.S.

https://www.best-selling-cars.com/brands/2018-global-audi-sales-worldwide/

[Galaxy]

Audi's future electric plans are much more dictated by China and Europe than the U.S.

https://www.best-selling-cars.com/brands/2018-global-audi-sales-worldwide/

I would not entirely agree with that.

From a de jure perspective you are right, however from a market perspective Tesla is blowing away the German competition on the US market.

[Soup DeVille]

Emotional? Happy? Angry? Bi-polar?

Makes me think of the Toyota POD concept from a few years back that had a waggy tail and would change its exterior mood lighting depending on the weather.