Lincoln ditches alphanumeric garbage

[giant_mtb]

[12,000 RPM]

They should indicate the APRs on the HELOC and/or 401K loans they look out for the purchase. S175K 4.3

[MX793]

I wouldn't blame marketers for Mercedes, but turbos. If your naming system is based upon distinguishing a larger engine from a smaller engine, and then you just have multiple versions of the same engine that are turbocharged to different horsepower, your naming convention is screwed with just displacement. It's at least indicating the progression of power within the same lineup.

Same with Infiniti -- you can see which car is bigger or smaller, a la Audi. And unlike the anything-goes Lincoln, Lexus or Acura.

If you're going to use the numeric portion of your nomenclature to represent engine output instead of displacement, fine.  Have the number be the actual power output (in HP or kW), rounded to the nearest multiple of 5 or 10.  BMW 320 becomes the 318 (180 hp).  330 should be 325 (250 hp).  340 becomes the 332.  Etc...

[93JC]

Given my nautical-themed name (even though it's after a watch), it's a bit silly to complain, but if this is any indication of Lincolns new naming scheme, they could have stuck with the old rubbish and saved themselves the time and money on the useless focus groups and marketing folks who dreamt up this garbage.

Let's not pretend that you'd think any name for a Lincoln was good...

[12,000 RPM]

Let's not pretend that you'd think any name for a Lincoln was good...

Exactly. I think it was Sub who said Jags are not comparable to Benzes. And his family still hunts pheasants out of the back of a custom Bentley shooting brake every Christmas

[Submariner]

Exactly. I think it was Sub who said Jags are not comparable to Benzes. And his family still hunts pheasants out of the back of a custom Bentley shooting brake every Christmas

I don't think they are, and I love Jaguar.