Mustang Mach-E

[SJ_GTI]

I'm still trying to find any remote resemblance to an actual Mustang beyond having 4 wheels and a roof

The styling is pretty clearly inspired by the current Mustang (IMHO).

[FoMoJo]

The styling is pretty clearly inspired by the current Mustang (IMHO).

And they do have the little pony as the badge.

[GoCougs]

This is a product planning and PR disaster.

[Eye of the Tiger]

A Mustang'd Fiesta would have been a better idea. Fiesta EXP!

[GoCougs]

Hey, Dodge made Ram into its own marque *r0tor shrug*

Ford Mustang Mach-E
Ford Mustang F150
Ford Mustang Bronco
Ford Mustang Explorer

[CaminoRacer]

Marketing people have been off their rockers for a while. They love creating sub-brands. People have been saying Chevy should do it with the Corvette. Toyota already did it with the Prius. Ram did it.

It's all stupid and just creates confusion.

[12,000 RPM]

I like sub brands

[shp4man]

I can imagine the Ford marketing guys sitting around coming up with ideas.
One guy says, I know, let's build an electric station wagon! It'll be great.... we'll call it a Mustang!
Another guy says ....uhhh, but the Mustang isn't really...
Shut up! We'll tack a Mustang looking grill and tailights on it!

I'm a marketing genius !!!!!!!!!!

[Laconian]

Personally, I'm confused as to whether this is even a Ford product. Without a blue oval on the front, I just don't know to emotionally resonate with this experience. Can't Ford pick a name that begins with an F, to better relate this product to my consumer values?

[Soup DeVille]

I'm still trying to find any remote resemblance to an actual Mustang beyond having 4 wheels and a roof

Tail lights; and a similar curve along the hoodline.

[2o6]

I think it's weird about the name, but once again, no one else aside from Tesla is making a car like this at this price point. The other cars are either way smaller or more expensive by a lot.


At 43k for the base Mach E, that's a pretty good deal for the amount of car and range you're getting. It's directly comparable to the Model 3 and Model Y, but it looks better than those cars and likely won't feel homemade with bad ergonomics.

[2o6]

The real story is that the Bolt CUV is dead on arrival.

[Payman]

Oh no doubt about it, that's MUCH better!

He means the car. Don't make me get the hose.

[GoCougs]

The real story is that the Bolt CUV is dead on arrival.

All EVs are effectively DOA, and this "Mustang" is the pinnacle of it.

[2o6]

All EVs are effectively DOA, and this "Mustang" is the pinnacle of it.

Just because you keep repeating the same thing doesn't make it true.

[Eye of the Tiger]

Personally, I'm confused as to whether this is even a Ford product. Without a blue oval on the front, I just don't know to emotionally resonate with this experience. Can't Ford pick a name that begins with an F, to better relate this product to my consumer values?

Freestar
Fusion
F150
Fiesta
Festiva
Focus
.
.
.
.
Frenulum!

[r0tor]

The styling is pretty clearly inspired by the current Mustang (IMHO).

Just not seeing it... Looks more inspired by an old infiniti FX

[FoMoJo]

Personally, I'm confused as to whether this is even a Ford product. Without a blue oval on the front, I just don't know to emotionally resonate with this experience. Can't Ford pick a name that begins with an F, to better relate this product to my consumer values?

Has Mustang ever had a blue oval?  Don't think so.

[r0tor]

Freestar
Fusion
F150
Fiesta
Festiva
Focus
.
.
.
.
Frenulum!

Festivus
Feces
Frankfurter
Fart Cannon
Free Mason
Fornicater

[MX793]

Has Mustang ever had a blue oval?  Don't think so.

Fox bodies did.

[FoMoJo]

Fox bodies did.

I stand corrected.

[Eye of the Tiger]

Festivus
Feces
Frankfurter
Fart Cannon
Free Mason
Fornicater

Funeral

[Laconian]

Mach Foose

[FoMoJo]

https://www.youtube.com/watch?v=HcZP4Y7Pk9A

[r0tor]

Funeral

Fumble!

[FoMoJo]

Fabulous.

[GoCougs]

Just because you keep repeating the same thing doesn't make it true.

Until it is true, it is false.

Just as with hybrids, some 20 years on, and pretty much nobody buys a hybrid that isn't a Toyota/Prius. And those that do, do so unknowingly or without choice (as in the new Audi A6, in which all trims are mild hybrid (to zero IRL benefit)).

EVs are simply too expensive - most consumers can afford them and no automaker can turn a profit making them. Those that legit want to be environmental will buy a used Civic or something, with the added benefit of saving $20k+.

[Eye of the Tiger]

Fibonacci

[Eye of the Tiger]

I eagerly await the Shelby GT100kWh edition.

[FoMoJo]

Until it is true, it is false.

Just as with hybrids, some 20 years on, and pretty much nobody buys a hybrid that isn't a Toyota/Prius. And those that do, do so unknowingly or without choice (as in the new Audi A6, in which all trims are mild hybrid (to zero IRL benefit)).

EVs are simply too expensive - most consumers can afford them and no automaker can turn a profit making them. Those that legit want to be environmental will buy a used Civic or something, with the added benefit of saving $20k+.

EVs are now a reality for the foreseeable future.  The infrastructure is now underway.  For a time, it was fuel cell vehicles or EVs, EVs have proven a better choice.  As stated, at the time, hybrids were merely a stop-gap measure, as are small displacement turbo engines and the ridiculous 'displacement on demand' nonsense. 

Nothing is false, it merely awaits the means of achievement.  Electricity has unlimited supply and methods of capture and containment will continually improve.  The very nature of its existence promises this.