Electric Vehicle Makers Are Failing To Attract Female Buyers

[cawimmer430]

Toxic masculinity and something to due with the patriarchy are clearly to blame! 



Electric Vehicle Makers Are Failing To Attract Female Buyers

Tesla has the most gender balanced mix among EV makers and still only one third of its buyers are women

New data shows that electric vehicle manufacturers are struggling to attract female buyers in the US. The industry average for car buyers is 41.2% women, but this percentage drops to 28% for vehicles with an electric powertrain.

According to S&P Global Mobility data for 2022 vehicle registrations, Tesla has the best representation of female car buyers among EV startups, with an above-average 33.1%. Polestar is second with 24.7%, followed by Lucid with 19.5% and Rivian with a low 14.5% of female buyers. These figures are comparable to male-focused pickup brands such as Ram and GMC. The only brands with a more male-dominated buyers mix than Rivian are supercar makers like Bugatti and McLaren.

Rivian is the only EV startup with a truck-focused range, which might explain the low number of women buyers. However, even the Tesla Model Y which belongs to a segment that is traditionally popular among women doesn't do well in that regard, with 35% female representation among its buyers.

While it's unclear if automakers are already taking action to address gender demographics, S&P Global Mobility's Chief Diversity Officer, Marc Bland, acknowledges that the data raises questions. He notes that women are more concerned about range anxiety and safety than men, suggesting that EV brands need to do "a lot more educating" in that respect.



The solution to this issue might come from mainstream automakers like Ford, GM, and Volkswagen, which will need to sustain their current gender diversity as they enter the EV era in order to retain their sales numbers. As they significantly expand their zero-emission range in the next few years, they may want to attract women buyers in a more efficient way than EV startups, resulting in a more gender-balanced mix of buyers. S&P Global Mobility forecasts that EVs will likely account for 40% of overall US sales by 2030, raising questions about how buyers will react to this new reality, including gender differences.


Link: https://www.carscoops.com/2023/02/women-buy-much-fewer-evs-than-men-do/

[r0tor]

I have to think getting stuck at a charger in a less than great area for an extended period of time has a lot to do with it... and it's a valid point that's not going to be solved any time soon.

[FoMoJo]

More chargers at shopping malls might help.

[Morris Minor]

I have to think getting stuck at a charger in a less than great area for an extended period of time has a lot to do with it... and it's a valid point that's not going to be solved any time soon.

This. Public charger companies need to stop taking direction from the American Society of Rapists when deciding where to place their facilities.


Plus - men are more on the spectrum than women - we obsess over gadgetry & process.

[cawimmer430]

This. Public charger companies need to stop taking direction from the American Society of Rapists when deciding where to place their facilities.

Interesting point. Makes sense. Safety is a huge concern nowadays.

We have the same problem in Germany ever since Kim Jong Merkel opened our borders in 2015 to so-called "refugees" or whom the vast majority were young horny men. Since then we have - according to official police statistics - over 900 gang rapes a year, so essentially 2-3 gang rapes every day. When I see areas in which some EV chargers are located, I think to myself, "Thank the imaginary lord that I'm driving an ICE and that I am not a woman!"

[RomanChariot]

My wife and I were at a car lot recently and they had a used Tesla and I joked that we should take it for a test drive. She emphatically said "No." Like many women, my wife is not a car enthusiast. She follows a woman on Instagram who's husband bought a Tesla. She said she did not want to deal with all of the hassles that this family had to put up with, including the expense to install a L2 charger in their garage. My wife wants a car that meets her needs with as little inconvenience as possible and I think many women fall into that same category. Men love gadgets and are willing to spend a lot of time, effort and money to scratch that gadget itch. Most women don't see things the same way.

[CaminoRacer]

My wife was the one who wanted an EV. I just went along with it because it's decently fun to drive and I don't have to change the oil.

[Morris Minor]

Males are 4X more likely to be on the autism spectrum than women. We tend to be more obsessive, sweating details that often don't matter. We tend to focus on processes while women are more likely to be bored by this and are more concerned with the actual outcomes and end results.

I know this is a massive male sexist generalization but it's just what I've seen over the years.

[Eye of the Tiger]

Males are 4X more likely to be on the autism spectrum than women. We tend to be more obsessive, sweating details that often don't matter. We tend to focus on processes while women are more likely to be bored by this and are more concerned with the actual outcomes and end results.

I know this is a massive male sexist generalization but it's just what I've seen over the years.

I wouldn't be good at my job if I wasn't nuts.

[Laconian]

My parents followed this pattern too.

[Morris Minor]

Ever been to an IT conference, where the presenter asks for help getting the presentation on the screen? All-male audience rushes forward in a big scrum, "Let me! Let me, Let me!"

[veeman]

The big data point missing here is what is the average or median price of a new car purchase by a male vs a female.  I'm just guessing here but maybe cars purchased by females, on average, are less expensive than cars purchased by males and therefore Tesla is not on the radar of many females who buy new cars because they are looking for a cheaper price point. 

My guess is that in most family units in which there is one husband and one wife plus/minus kids, the husband is the one that signs the purchasing agreement, if both do not.  I think it would be atypical for the wife to be the one to sign the purchasing agreement and not the husband.  Car stuff is usually in the male domain. 

[Laconian]

Ever been to an IT conference, where the presenter asks for help getting the presentation on the screen? All-male audience rushes forward in a big scrum, "Let me! Let me, Let me!"

Every one of those nerds has mentally diagnosed and fixed the problem 100 times over by the time the question is posed.

[r0tor]

The big data point missing here is what is the average or median price of a new car purchase by a male vs a female.  I'm just guessing here but maybe cars purchased by females, on average, are less expensive than cars purchased by males and therefore Tesla is not on the radar of many females who buy new cars because they are looking for a cheaper price point. 

My guess is that in most family units in which there is one husband and one wife plus/minus kids, the husband is the one that signs the purchasing agreement, if both do not.  I think it would be atypical for the wife to be the one to sign the purchasing agreement and not the husband.  Car stuff is usually in the male domain. 

All the wives around hear seem to be driving around a very large SUV so I'm not sure about the price comment

[veeman]

All the wives around hear seem to be driving around a very large SUV so I'm not sure about the price comment

But who purchased the very large SUVs for these wives (meaning whose name is on the vehicle registration)? The husband, the wife, or both?  My guess is usually the husband.

[Laconian]

Does the name on the vehicle registration even mean anything?

Might it just indicate whomever drew the short straw to deal with the odious salesmen?

[GoCougs]

Rivian is obvious, duh (because truck).

Tesla is obvious since they were a status symbol in Big Tech (85%+ male, esp. at the higher levels).

Just in general, men earn way more $$$ and are way more emotional about cars.

[Morris Minor]

I can't stop thinking about cars. Or nerding out on my home network. Or doing deep dives into things then moving on.
My wife is normal and well adjusted and plans vacations and social events.

[AutobahnSHO]

I can't stop thinking about cars. Or nerding out on my home network. Or doing deep dives into things then moving on.
My wife is normal and well adjusted and plans vacations and social events.

Same. Mine got SOOOO mad when I interrupted her for a second about a car in a parking lot the day we were grabbing stuff for sandwiches for our wedding reception (day before marriage)....  

[cawimmer430]

Soon nobody will buy EVs, at least in SHIT HOLE GERMANY. We have the highest electricity prices in the world and electricity is scarce. Daily we have planned brownouts in certain regions in order to prevent the grid from collapsing. Electricity is so scarce that the government is introducing a law which would prevent you from using electricity in your home and to charge your EV.

Yep, you read that right. The same moronic assholes who are shutting down our coal and nuclear power plants and who are lying in your face that solar and wind can "easily sustain" an industrial nation like Germany are the same fucking pricks who want you to live in the dark and cold because all of a sudden there's not enough electricity around from their precious bullshit "green energy" crap. In fact the Green Party, a bunch of total inbred moronic assholes, are publicly stating that the future is all about "using energy when it's available". So basically you can run your dishwasher or washing machine and charge your phone from 3 to 5 PM, before and after that there's no electricity for your home. They've honestly stated this. Sounds like fucking communism to me.

My GF is already experiencing the bullshit that's happening in this country. Those lame ass 22 kW chargers she uses to charge her EV are delivering less energy at a slower rate while she has to charge more. IIRC she now has to pay 15 Euros MORE on what she used to pay to charge her car.

Really makes you wonder why people are so fucking dumb and continue to vote for piece of shit retarded political parties likes the socialists and the fucking Greens. Then again, when you turn on German TV and see all of the TV shows here which are clearly designed to make people dumber and kill brain cells... yeah, I've answered my own question.

Sorry for the rant but our government wants us to drive EVs and heat our homes with electricity - electricity which doesn't exist because solar and wind power are basically useless. I believe Commiefornia, excuse me, California, is experiencing brownouts/blackouts and has asked EV users not to charge their cars...  goes to show that "socialists" and greenies the world over are all retards.


Link: https://www.focus.de/auto/news/verbaende-laufen-sturm-gegen-habecks-abschalt-gesetz-fuer-elektroauto-ladesaeulen_id_187043021.html (German)

[ChrisV]

My wife loves EVs and the Bolt is technically hers (my name is on the paperwork because her credit is worse due to the her business debts). She owns Rivian stock and wants one real bad. She also travels alone in the Bolt regularly (she's heading out next week to visit our grandkids in eastern CT).

Women make up half the decision making process, so they may want EVs, but their husbands may tend to be on the note, so it won't show up in registrations that women are OWNING them. But they sure are DRIVING them (I see a ton of Model Ys and ID4s and Bolts driven by women around here. Anecdotal evidence to be sure, but you know what the plural of anecdote is? Data.)

And Wimmer, I like you but you're a moron.

[Soup DeVille]

My wife loves EVs and the Bolt is technically hers (my name is on the paperwork because her credit is worse due to the her business debts). She owns Rivian stock and wants one real bad. She also travels alone in the Bolt regularly (she's heading out next week to visit our grandkids in eastern CT).

Women make up half the decision making process, so they may want EVs, but their husbands may tend to be on the note, so it won't show up in registrations that women are OWNING them. But they sure are DRIVING them (I see a ton of Model Ys and ID4s and Bolts driven by women around here. Anecdotal evidence to be sure, but you know what the plural of anecdote is? Data.)

And Wimmer, I like you but you're a moron.

Rivian pickups look awesome; but I keep seeing them stopped on the side of the road.

[veeman]

If Rivian had released an SUV first, it would have been much better for the company. 

[Morris Minor]

If Rivian had released an SUV first, it would have been much better for the company. 

Reviews of their SUV say it's too small; they shrunk it rather than just putting a roof on the truck.

[cawimmer430]

And Wimmer, I like you but you're a moron.

The government in my country is an ideological extremist left wing joke. They are shutting down functional coal and nuclear power plants and want to rely solely on wind and solar. When leading experts intervene and tell them that this won't work, these idiots in our government claim that in order for this to work we need "more wind and more solar". They don't understand that if there is no wind or no sun, then these projects provide zero energy.

Germany is being ruined by left wing idiots. Our state-run media is akin to a propaganda channel that would make Kim Jong-Un in North Korea jealous. The only people invited into these "talk shows" are those who never criticize the government. In fact there is zero criticism of the government on TV. ZERO. Why? Because our media has been infiltrated by radical left wing crazies who are socialistic, communistic and green. I can back this up if you want to see the evidence (provided you can read Kraut) because a survey conducted amongst the people who work in state media showed that IIRC 97% of them would vote for and had sympathies for the greens, the communists and the socialists. Only 3% had conservative tendencies. So essentially my conservative viewpoints are not being addressed by state-run media.

There's a popular alternative and serious news source here called Tichys which lists Germany's daily energy needs. IIRC yesterday we needed something like 80 GW of energy of which solar provided only about 0.5 GW and wind only 4 GW. The bulk of the energy which we needed were provided by coal and gas power plants and our two remaining nuclear power plants.

But yeah, I'm the moron...

If "renewable" and "green energy" is so good, then why is it not working? Notice also how "renewables" such as wind or solar take up so much space and have such a dismal energy output. Build a frigging nuclear power plant of the latest generation (such as the safe Dual-Fluid reactors) which takes up only a small amount of space and delivers cheap, reliable and plentiful energy at all times.

And don't get me wrong. Where "renewables" work, they should be used. Wind works best in coastal regions or areas with a lot of wind. Solar works brilliantly in countries which are hot (Morocco IIRC has the largest solar parks in the world and uses this energy for their benefit). Germany has neither plenty of wind nor much sun. We need to rely on other energy sources.