Ford Ditches Zephyr In Favor of Letters M, K, Z
Mere months after it went on sale, the Lincoln Zephyr is getting a name change to go with the Lincoln alphanumeric makeover now underway. With the new MKX crossover and MKS concept sedan in the pipeline, the Zephyr will take on the initials MKZ for 2007. At the same time, Ford says, the MKZ will get a mild styling update on the front end of the car and inside, where metallic inserts will be available in the place of standard wood finishes. The MKZ gets its power from Ford's new Cyclone 3.5-liter V-6, which is expected to make 250 horsepower. All-wheel drive will be added to the MKZ lineup as an option at the same time.
:rolleyes:
My insides just sunk. That is one of my favorite names for a car. It's also one of my favorite-looking. :( :rage:
Lincoln is doomed :(
Chris, it still looks the same from what I can tell:
(http://siteadmin.thecarconnection.com/images/gallery/tmb/10680_FBZBAQKQGLXWN.jpg)
Maybe they fixed the taillights, but it doesn't sound like it.
MKZ? So when they make one based on the upcoming Fusion GT, it will be the Lincoln MKZ GT?
They should stop calling them Lincolns, too, that's too many letters.
LNCN MKZ GT
Aside from the taillights and an interior that was nice, but didn't fit my tastes, I really liked the Zephyr... cool name too. Lincoln needs to drop this whole letter naming business, the only ones that do it that seem normal to me are the high-end manufacturers, and they've been doing it for long enough no one thinks anything of it. That is probably what Lincoln is trying to do, make themselves seem more high end, but I don't think that making up dumb letter combinations and ditching attractive model names is going to help.
I like the name Zephyr :(
QuoteLincoln is doomed :(
Beat me to it. :P I'm starting to feel like Andrew Kear. :nono:
Not really a big deal. Now, if they kill the Navigator or Town Car names, then it is a big deal.
QuoteNot really a big deal. Now, if they kill the Navigator or Town Car names, then it is a big deal.
...and I'm sure they will.
The SUV that was unveiled yesterday/today is uses the Navigator name.
QuoteThe SUV that was unveiled yesterday/today is uses the Navigator name.
Soon to be the MXVZK. :P
QuoteThe SUV that was unveiled yesterday/today is uses the Navigator name.
So did the Aviator (excuse me, MKX? :P)...until they changed it. Lincoln was already planning on the new naming system when that was unveiled, I believe.
QuoteQuoteThe SUV that was unveiled yesterday/today is uses the Navigator name.
So did the Aviator (excuse me, MKX? :P)...until they changed it. Lincoln was already planning on the new naming system when that was unveiled, I believe.
The whole naming debacle just proves Lincoln is in disarray.
But this was at the same time that they changed the Zephyr name, they wouldn't unveil it this late under that name to change it later.
QuoteQuoteNot really a big deal. Now, if they kill the Navigator or Town Car names, then it is a big deal.
...and I'm sure they will.
LNCN MKNVGR
LNCN MKZXTNCR
Honda sued Ford over the use of MKX, and I had hope that that would convince them to abandon this stupid alpha-numeric thing, but i guess not. :banghead: :rage:
Lincoln needs to figure out what the hell they are doing before they do anything else.
For those that can't see the changes in the front, the grill has a horizontal bar going across the middle of it, and the lower fascia has been revised.
New:
(http://siteadmin.thecarconnection.com/images/gallery/tmb/10680_FBZBAQKQGLXWN.jpg)
Old:
(http://www.lincoln.com/zephyr/img/main_ext_11.jpg)
It's sad to see the Zephyr get caught up in this, because I like the car.
"Honda sued Ford over the use of MKX, and I had hope that that would convince them to abandon this stupid alpha-numeric thing, but i guess not."
Now that is really ridiculous, even more ridiculous than BMW sueing over the M.
Hmph...Zephyr was one of the names I liked. I see current car names floating in my Alpha-Bits, which is rediculous. I like it when a car's name invokes a feeling or thought.
Won't this just confuse buyers? Cadillac is bad enough with the SRX and XLR being so similar.
No more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
QuoteWon't this just confuse buyers? Cadillac is bad enough with the SRX and XLR being so similar.
You bet it will.
I'd hate to be a Lincoln salesmen next year.
Only time can tell if Lincoln succeeds.
I'd like to see Mercury and Lincoln do something different to the powertrain, brakes, and suspension to further differentiate themselves from Ford. People will pay more for a car if its truly worth it, offering the quality and performance increases that really make it worth the additional costs.
QuoteQuoteWon't this just confuse buyers? Cadillac is bad enough with the SRX and XLR being so similar.
You bet it will.
I'd hate to be a Lincoln salesmen next year.
Why? No one is going to remember the Zephyr name except for us and it isn't exactly our kind of car.
QuoteWhy? No one is going to remember the Zephyr name except for us and it isn't exactly our kind of car.
Because Lincoln spent millions getting the name "Zephyr" into consumer's heads, only to change it 6 months into the model run.
When a customer walks onto the lot and asks for the Zephyr, the salseman has to say "Lincoln doesn't make the Zephyr anymore, but I have this MKZ instead." Some people honestly won't make the connection that it's the same car, and will think the salesman is trying to sell them an entirely different car. :ph34r:
QuoteQuoteLincoln is doomed :(
Beat me to it. :P I'm starting to feel like Andrew Kear. :nono:
Troll. :rolleyes:
;)
QuoteQuoteWhy? No one is going to remember the Zephyr name except for us and it isn't exactly our kind of car.
Because Lincoln spent millions getting the name "Zephyr" into consumer's heads, only to change it 6 months into the model run.
When a customer walks onto the lot and asks for the Zephyr, the salseman has to say "Lincoln doesn't make the Zephyr anymore, but I have this MKZ instead." Some people honestly won't make the connection that it's the same car, and will think the salesman is trying to sell them an entirely different car. :ph34r:
I just don't see that happening. People won't remember the name because it is odd and hasn't gotten just a whole lot of exposure.
QuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
QuoteQuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
I still get all the BMWs and MBs mixed up. 330i this, 335cjwuj27 that, S500 the other thing, S6032 that one thing... :ph34r:
Lincoln needs help. Period.
QuoteQuoteQuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
I still get all the BMWs and MBs mixed up. 330i this, 335cjwuj27 that, S500 the other thing, S6032 that one thing... :ph34r:
What are you? Retarded?
QuoteQuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
MB's system works exactly the same as Infiniti's <_<: They use the first letter to indicate the size class, with the letters closest to the beginning of the alphabet representing smaller cars and the later ones larger cars and then two numbers to represent engine displacement. The only difference is that Benz tacks on a 0 to the end. and doesn't use as good of a spread of letters. Additionally, in suv designations they add a L after the first letter, which doesn't make nearly as much sense as the X Infiniti uses. Except for their SUVs BMW uses the exact same system, except they use a number instead of a letter for the first character.
But, that really isn't hard to understand at all, what is hard to understand is when manufactures try to turn real genuine names into alphanumeric combinations. If you didn't know that the C stood for Catera, the D for Deville, and the S for Seville you would think that the STS is the biggest, most luxurious sedan GM offers, while in reality the DTS is. That's the same problem with Lincoln's new system, except it is even worse since they are keeping two names around.
QuoteQuoteQuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
MB's system works exactly the same as Infiniti's <_<: They use the first letter to indicate the size class, with the letters closest to the beginning of the alphabet representing smaller cars and the later ones larger cars and then two numbers to represent engine displacement. The only difference is that Benz tacks on a 0 to the end. and doesn't use as good of a spread of letters. Additionally, in suv designations they add a L after the first letter, which doesn't make nearly as much sense as the X Infiniti uses. Except for their SUVs BMW uses the exact same system, except they use a number instead of a letter for the first character.
But, that really isn't hard to understand at all, what is hard to understand is when manufactures try to turn real genuine names into alphanumeric combinations. If you didn't know that the C stood for Catera, the D for Deville, and the S for Seville you would think that the STS is the biggest, most luxurious sedan GM offers, while in reality the DTS is. That's the same problem with Lincoln's new system, except it is even worse since they are keeping two names around.
Lincoln says they're doing it to increase brand equity. BS, they're just joining the crowd. Names were a way to set them apart. When you say you drive a Navigator, everyone knows its a Lincoln, same with the Town Car.
Growing up, whenever anyone asked what car the parents had, when I said Fleetwood, everyone knew instantly in was a Cadillac, they never asked twice. Now when I say STS, some know its a Cadillac, others don't, and the ones that do are usually confused as to size. I've noticed many people get the STS and CTS confused, and some even think they're the same car. That didn't happen when Cadillac used names, everyone knew Seville was midsize and DeVille was huge.
Look at all the equity Acura had in the Legend name, and since they switched to RL, the car has never enjoyed the same success.
Names were so much easier, and they sounded better as well. Some may deride me, but I miss the Fleetwood Brougham d'Elegance from my childhood, sure its a mouthfull, but what a name.....
QuoteQuoteQuoteQuoteNo more so than the similar alphanumeric names of other manufacturers do (i.e.: G35 and M35; GS350; IS350, and RX350; and 530i and 330i).
Infiniti suffers from the same syndrome, to an extent. But, alphanumeric names can be very easy in the case of the BMW numbers and MB letters. When your entire model lineup sounds almost exactly the same, who's going to remember it?
I still get all the BMWs and MBs mixed up. 330i this, 335cjwuj27 that, S500 the other thing, S6032 that one thing... :ph34r:
What are you? Retarded?
Yeah, Raza. They make him wear a helmet. :rolleyes:
(http://www.comedycentral.com/images/shows/crankyankers/characters/cy_specialed_m4.jpg)
I was thinking about this today as I saw an Acura Legend.
I seems to me Lincoln (and GM with Pontiac) are making the assumption that people are buying European cars because of the names.
No. :banghead:
They are buying them because they are great products. Was the Camry a crappy car when it was introduced? Probably. Did Toyota change the name every 10 years because they were producing an OK product? No. They stuck with it, and it's one of the first cars that pops into you're head when someone says reliable family sedan.
Ford and GM should be denied the ability to change the names of their cars. It created confusion amongst buyers, and doesn't give the car a chance to build a reputaion.
Having names also gives the maker the oppertunity to inject some passion into TV ads. You can say the name Zephyr and say it with a passion that you can't do with MKZ. Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants. Everyone's going to say "em-kay-zee."
So they changed a name big deal.
How about Lincoln start changing and bringing innovation to their dead interiors.
That is actualy the one department Lincoln is good in, have you seen the new Navigators interior? :o
QuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ. Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants. Everyone's going to say "em-kay-zee."
ZED!!!
QuoteQuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ. Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants. Everyone's going to say "em-kay-zee."
ZED!!!
I read it as "em kay zed" also.
z is not pronounced zed :rolleyes:
QuoteQuoteQuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ.? Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants.? Everyone's going to say "em-kay-zee."
ZED!!!
I read it as "em kay zed" also.
Then that's a 350 ZED in your signature, i suppose.
QuoteQuoteQuoteQuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ. Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants. Everyone's going to say "em-kay-zee."
ZED!!!
I read it as "em kay zed" also.
Then that's a 350 ZED in your signature, i suppose.
That's what I say. :)
Then whenever you mention the 350z you sound retarded.
QuoteThen whenever you mention the 350z you sound retarded.
Come now, let's not sell him short, I'm sure he sounds retarded for other reasons as well.
He probably uses a fake British accent too :rolleyes:
QuoteThen whenever you mention the 350z you sound retarded.
I'd watched so much British television, it really began to burrow its way into my vocabulary. When I would say "350Z" or "Z4" or "Z3" it was "zed", and then "zed" just got everywhere.
Hell, everyone else in the world says zed.
Well they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
QuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
QuoteQuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ. Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants. Everyone's going to say "em-kay-zee."
ZED!!!
I KNEW you were going to that! :lol:
QuoteQuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
I've found a hammer and/or a fall from a high place is a good way to "reset" the memory. :hammerhead:
QuoteQuoteQuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
I've found a hammer and/or a fall from a high place is a good way to "reset" the memory. :hammerhead:
Being kicked by a mule works well, too.
QuoteQuoteQuoteQuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
I've found a hammer and/or a fall from a high place is a good way to "reset" the memory. :hammerhead:
Being kicked by a mule works well, too.
I'm not letting you kick me.
QuoteQuoteQuoteQuoteQuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
I've found a hammer and/or a fall from a high place is a good way to "reset" the memory. :hammerhead:
Being kicked by a mule works well, too.
I'm not letting you kick me.
I'm not a mule, I'm a jackass. There
is a difference. :lol:
QuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
QuoteQuoteQuoteQuoteQuoteQuoteWell they're all wrong :P . It just doesn't make sense to say 'zed' instead of 'zee'.
It's become habit for me now. There's really nothing I can do about it.
I've found a hammer and/or a fall from a high place is a good way to "reset" the memory. :hammerhead:
Being kicked by a mule works well, too.
I'm not letting you kick me.
I'm not a mule, I'm a jackass. There is a difference. :lol:
Dumb, stubborn, slow, and can't reproduce.
Sounds like you, Mark. And you let fat sweaty amusement park men ride you.
QuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
QuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
QuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Stuck on C&D, perhaps? :lol:
QuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Stuck on C&D, perhaps? :lol:
Perhaps....
Can only hope....
QuoteQuoteQuoteQuoteQuoteYou can say the name Zephyr and say it with a passion that you can't do with MKZ.? Besides, no one is going to read it as "Mark-Z" if that's what Lincoln wants.? Everyone's going to say "em-kay-zee."
ZED!!!
I read it as "em kay zed" also.
Then that's a 350 ZED in your signature, i suppose.
That's what I say. :)
No you don't!
QuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
QuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
QuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
QuoteQuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
Most of mine are as well. Although several find July 4 amusing. They always ask "how do you know we weren't happy to be rid of you??"
Currently we're all re-living high school memories by watching the Young Ones.
QuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
Most of mine are as well. Although several find July 4 amusing. They always ask "how do you know we weren't happy to be rid of you??"
Currently we're all re-living high school memories by watching the Young Ones.
Perhaps because of the war... :P
QuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
Most of mine are as well. Although several find July 4 amusing. They always ask "how do you know we weren't happy to be rid of you??"
Currently we're all re-living high school memories by watching the Young Ones.
Perhaps because of the war... :P
:clap: :clap: :clap:
QuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
Most of mine are as well. Although several find July 4 amusing. They always ask "how do you know we weren't happy to be rid of you??"
Currently we're all re-living high school memories by watching the Young Ones.
Perhaps because of the war... :P
Never can get a straight answer out of them..... ;)
QuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteQuoteThen whenever you mention the 350z you sound retarded.
ZED 4, MARK ZED, 350 ZED
I'm retarded as well :lol:
:clap: :clap:
Australians and Canadians..you can count on them!
Don't forget the English. After all, where would civilized society be without them! :P
Of course not! The English are my friends. My pompous friends.
My English friends aren't pompous all the time, although they frequently project that attitude of bored superiorty.
Go figure!
My English friend is actually very down to earth. When he heard that Americans perceive the Brits as haughty, he was absolutely appalled. He had no idea.
Most of mine are as well. Although several find July 4 amusing. They always ask "how do you know we weren't happy to be rid of you??"
Currently we're all re-living high school memories by watching the Young Ones.
Perhaps because of the war... :P
:clap: :clap: :clap:
:rockon:
QuoteNot really a big deal. Now, if they kill the Navigator or Town Car names, then it is a big deal.
i disagree! a lot of money went into the new name. read me: A LOT OF $$$! lincoln must have egg on it's face w/ the abrupt name change! this is sh*t :rage: !!!
First, once again, not a lot of money went in to the name. I have only seen a couple of commercials for the Zephyer. Additionally, with such a new nameplate (yes, I know it technically isn't new but it hasn't been used in years) people will remember the car, not the name.
I haven't seen many TV commercials, but I've seen ads for the car on every major car-oriented website and in both C/D and Motor Trend.
I've been surprised by the amount of tv ads I've seen. But I can't imagine Lincoln not having made the decision to change the cars name quickly. Then again, why would they send it to market knowing they were going to change the name.
Although of the handful I've seen in traffic, all have been rentals.
They probably had all those "Zephyr" badges stamped out already.
QuoteThey probably had all those "Zephyr" badges stamped out already.
Never thought of that, but certainly is plausible....
I don't buy that explanation. They just didn't decide to move to alphanumeric names until after the Zephyr was released, and then they had to give it a model year.
QuoteI don't buy that explanation. They just didn't decide to move to alphanumeric names until after the Zephyr was released, and then they had to give it a model year.
Still...it seems odd that a company would introduce an entirely new product, build awareness for said product and then rename it so quickly. Why not wait a couple of years and rename at the same time the vehicle is given a freshening?
They are in fact giving it a freshening along with the new name (different grille, some different interior materials, new engine). I just don't think they had decided on alphanumeric names until after the Zephyr was already on sale, and then decided that they wanted most 2007 models to lose real names.
QuoteI don't buy that explanation. They just didn't decide to move to alphanumeric names until after the Zephyr was released, and then they had to give it a model year.
I was being
pretty sarcastic at the time.
Yes, but it certainly didn't seem like RJM was.
QuoteYes, but it certainly didn't seem like RJM was.
I was and I wasn't.
When I'm being REALLY sarcastic, you'll know it! :praise:
Question, if they canned the Zephyr name, why are they running commercials for it as the Zephyr? Isn't this going to make it even more confusing for other people when they change the name?
They still have to sell the 06s.