June 2005 Luxury Performance Sedan Sales

[BMWDave]

June 2005 Luxury Performance Sedan Sales

June 2005 Sales

E = 4,205
5 = 4,183
STS = 3,719
GS = 3,317
M = 2,480
A6 = 1,581
RL = 1,565

[FlatBlackCaddy]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).  

[BMWDave]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).

I dont know why the Audi isnt doing better....its an amazing and very attractive car.  

[FlatBlackCaddy]

Might have something to do with reliability.

I've noticed a general slump(in used cars atleast) in VW products.

They used to fly out of dealer lots. Anyway i think their continued problems may finally be hurting them.

[TBR]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).

It never has, it is all about brand prestige at this level and Lexus has a lot more of it.  

[BMWDave]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).

It never has, it is all about brand prestige at this level and Lexus has a lot more of it.

Why do you think the A6 isnt doing well?  It has prestige and is a very attractive car.

[TBR]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).

It never has, it is all about brand prestige at this level and Lexus has a lot more of it.

Why do you think the A6 isnt doing well?  It has prestige and is a very attractive car.

Probably the same thing, it does have a fair amount of prestige, but not nearly as much as the other German brands. Plus, the styling is sort of love it or hate it (I love it myself).

[BMWDave]

The M ain't keeping up with the GS very well.

The A6 is about to hit bottom(possibly getting passed up by the honda).

It never has, it is all about brand prestige at this level and Lexus has a lot more of it.

Why do you think the A6 isnt doing well?  It has prestige and is a very attractive car.

Probably the same thing, it does have a fair amount of prestige, but not nearly as much as the other German brands. Plus, the styling is sort of love it or hate it (I love it myself).

I also like it a lot. :)  

[mazda6er]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

[TBR]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.  

[mazda6er]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True that.

[LostBoy]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

[BMWDave]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

The GS probably has more prestige than the STS though.

[LostBoy]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

The GS probably has more prestige than the STS though.

In America, though, Cadillac has always pulled it's weight, even when it's products we're out of line with the competition...

Remember the phrase,  "The Cadillac of...[insert product]"

[TBR]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

The GS probably has more prestige than the STS though.

STS has price going for it (its msrp isn't particularly low, but I suspect that dealers are willing to go under invoice, just as they always have been), plus the fact that Cadillac is an American brand means a lot to some people.  

[BMWDave]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

The GS probably has more prestige than the STS though.

STS has price going for it (its msrp isn't particularly low, but I suspect that dealers are willing to go under invoice, just as they always have been), plus the fact that Cadillac is an American brand means a lot to some people.

A fully optioned STS V8 can reach 62K.  For that money, you can get a 545i.  It seems like price isnt one of its strong points, but yes, for sendimental reasons, some people may pick an American car over a german one.

[TBR]

E-class, yech. I've never liked that car. MB must be very happy with it though, considering it's the oldest model on that list and is still taking names.

It's all about brand image in this class, and MB is definitely at the top of the list in that department.

True...Janis Joplin didn't write a song about Audis...

I thought VW moving upscale could hurt Audi in the long-run, but maybe we're seeing effects of brand confusion earlier than expected?

You can almost predict the ranking by supposed prestige... rather than any relative "value" each model has...

The GS probably has more prestige than the STS though.

STS has price going for it (its msrp isn't particularly low, but I suspect that dealers are willing to go under invoice, just as they always have been), plus the fact that Cadillac is an American brand means a lot to some people.

A fully optioned STS V8 can reach 62K.  For that money, you can get a 545i.  It seems like price isnt one of its strong points, but yes, for sendimental reasons, some people may pick an American car over a german one.

MSRP doesn't mean anything, Cadillac dealers will probably sell you one of those things for under invoice if you push hard enough (hold back: GM's gift to the automotive buyer ).

[ifcar]

A $62K STS has AWD, not a fair comparison to a RWD 545i.

And I think the reason that the A6 isn't selling is, quite simply, that it's not a real standout in any real way in this class, and doesn't have the brand image to compensate.