Ford says U.S. Focus RS a possibility

Started by SVT666, February 23, 2010, 08:47:25 PM

SVT666



Ford?s performance boss says U.S. Focus RS a possibility
BY MARK KLEIS


In a recent interview, Ford?s new global head of performance vehicles, Jost Capito, commented about the possibility of future global performance models, such as a next generation Focus RS. Capito also commented about the complications of bringing both a Fiesta RS and a Focus RS to market at the same time.
Ford?s newly appointed head of global performance vehicles and motorsports, Jost Capito, recently sat down with Automobile and discussed his new role with Ford Motor Company.

While clearing up other questions concerning the future of Ford performance vehicles now that there is a single united global team, Capito touched on the interesting nomenclature issue that must now be considered ? ST, RS or SVT?

?We?re not finished with the nomenclature yet. I think we have two different things. We have regional performance vehicles and we have global performance vehicles. We are fully agreed on global performance vehicles, you need one nomenclature. We see that the RS already has got quite the following in the U.S., so there would be nothing wrong in calling it RS globally. Each car should have only one nomenclature [globally], but I don?t see RS in Europe going away, and I don?t see SVT in the U.S. going away,? said Capito.

The big question that is asked of Ford countless times each year ? will the U.S. get the Focus RS? The answer may not be as direct as many would have liked to hear, but it was much more promising than any answer Ford has offered in the past.

?When you see the global vehicle lines, they offer the opportunity of global performance vehicles. The two generations of Focus we?ve had so far [internationally] were great bases for performance vehicles. The new Focus is the same, so there?s no reason if there?s one in Europe, it wouldn?t be here,? Capito told Automobile.

There is also a new question that Americans are yearning to have answered with the global Ford Fiesta coming stateside ? what about a Fiesta ST or RS, especially if a Focus of similar pedigree is also offered?

?In Europe, we had the ST Fiesta and Focus in parallel, but that is entry-level performance and I think that?s a no-brainer and it?s a very easy answer,? said Capito.

The virtual confirmation of upcoming Fiesta and Focus global models will be satisfactory to many Ford enthusiasts, but some still wonder about the future of the RS brand and what it means with the latest Fiesta and Focus coming to market.

?With the RS, it?s an icon, and I?m convinced you shouldn?t just flush the market with RSes. The lesson we learned in Europe is that we shouldn?t do as many cars as we can sell. Our customers, they are really loyal RS customers and they need the car for everyday driving. It?s not their second car, it?s not their third car, and they always want to have the new RS. They can only afford that if they can sell their old RS for a good price. If you keep the RS limited, you keep the used price up so that the guys who are our traditional customers can fulfill their dream and get the new RS. That keeps the whole hype about RS going,? said Capito.

Payman


Jon?


Current Rides: 2011 VW Golf TDi, 2008 Pontiac Vibe

Eye of the Tiger

2008 TUNDRA (Truck Ultra-wideband Never-say-die Daddy Rottweiler Awesome)

Eye of the Tiger

2008 TUNDRA (Truck Ultra-wideband Never-say-die Daddy Rottweiler Awesome)

Payman

Man, I want to kick this guy in the nads. "Will the Focus RS come to North America?" Simple yes or no question.
Instead, we get "Well, blah blah blah blah blah blah blah blah blah".  :facepalm:

Sigma Projects

seriously don't understand why Ford doesn't, it would really show off well in the American market. Really wish rally racing was more popular in the US.
RAs, the last of the RWD Celicas

SVT666

Quote from: Rockraven on February 23, 2010, 09:09:00 PM
Man, I want to kick this guy in the nads. "Will the Focus RS come to North America?" Simple yes or no question.
Instead, we get "Well, blah blah blah blah blah blah blah blah blah".  :facepalm:
Essentially he confirmed it's coming.  He said that they haven't finalized the nomenclature.  You don't even look at nomenclature unless the car is coming.

Eye of the Tiger

Quote from: SVT666 on February 23, 2010, 09:18:29 PM
Essentially he confirmed it's coming.  He said that they haven't finalized the nomenclature.  You don't even look at nomenclature unless the car is coming.

When you buy a new RS, can I you give sell me I can has your SVT for a reasonable price?  :wub:
2008 TUNDRA (Truck Ultra-wideband Never-say-die Daddy Rottweiler Awesome)

Sigma Projects

Quote from: Eye of the Tiger on February 23, 2010, 09:20:08 PM
When you buy a new RS, can I you give sell me I can has your SVT for a reasonable price?  :wub:

i wish I was a mod so i can make that sentence coherent.
RAs, the last of the RWD Celicas

Eye of the Tiger

Quote from: Sigma Projects on February 23, 2010, 09:24:28 PM
i wish I was a mod so i can make that sentence coherent.

Sorry, I was just excited
2008 TUNDRA (Truck Ultra-wideband Never-say-die Daddy Rottweiler Awesome)

Payman

Quote from: Sigma Projects on February 23, 2010, 09:15:23 PM
seriously don't understand why Ford doesn't, it would really show off well in the American market. Really wish rally racing was more popular in the US.

With the popularity of Ken Block, it would make sense to bring in performance versions of the Focus, and maybe even a Ken Block edition Fiesta.

Sigma Projects

even if it's one of those dealer installed option, I'm sure there a few people that want a Ken Block edition.
RAs, the last of the RWD Celicas

SVT666

Quote from: Rockraven on February 23, 2010, 09:53:04 PM
With the popularity of Ken Block, it would make sense to bring in performance versions of the Focus, and maybe even a Ken Block edition Fiesta.
That's a great idea actually.

SVT666

Quote from: Eye of the Tiger on February 23, 2010, 09:20:08 PM
When you buy a new RS, can I you give sell me I can has your SVT for a reasonable price?  :wub:
I don't know.  I was always told not to sell cars to friends, so.....yeah sure, I'll sell it to you.  :lol: