Will GM's Anti-Corporate Ladder Marketing Work?

[Raza]

I just hopped on a link that said "Enter to Win a Saturn Sky".  I didn't find a place to sign up to win, so I put my name and email where it said to get updates.   Anyway, I'm reading up on the Sky, and much of the marketing talks of the "Corporate Ladder" and not being able to get out of it.  And that's why they designed the Saturn Sky.  Will this individualistic, anti-cubicle marketing strategy work with 20somethings that are desperately trying to cling on to the days of fun that they had in college and to not lose themselves in their shirt and tie?  

[Why?]

Not with this one. The thing is still a Saturn, and that will always be its downfall. Not to mention the Corporate ladder is where you earn the money to buy the car.