Ford watching Europe's reaction to Mustang in new ads

[cawimmer430]

While they're at it, they should also restart production of the Ford Crown Victoria for Europe and give us a 2.0 turbodiesel option for it. Now that's what I'm talking about. 


Ford watching Europe's reaction to Mustang in new ads



Ford doesn't sell its Mustang in Europe, but that hasn't stopped fans from the UK to Poland from figuring out ways to procure one. The Mustang is playing a part in Ford's "Go Further" ad campaign ? which showcases the global portfolio and is aimed at changing perceptions by being discreet with Ford branding ? and that gets air time in Europe.

As for featuring a car that Europeans can't buy in its commercials, the company told Autocar, "We are very proud of all these products and are interested to see what European consumers, who may not be familiar with these models, think of them." Ford says it's watching European reaction to "Go Further" and will "carefully examine" what the campaign might highlight as a profitable opportunity.

Ultimately, that's a bit of non-promissory boilerplate that stands for, "We've got a guy on it, we'll let you know if he comes up with anything," but at least it's more official recognition of the Mustang's European favor. Ford's embrace of social media is well established, so if Europeans want the Mustang to show up in Ford delaers over there, now could be the time to beat the Facebook drums even louder.


Link: http://www.autoblog.com/2012/05/27/ford-watching-europes-reaction-to-mustang-in-new-ads/

[SVT666]

Won't happen.

[cawimmer430]

Won't happen.

Yep.

The Mustang is best left to being a niche product here. Let the enthusiasts who want and can afford one buy one through importers.

[Colonel Cadillac]

Ford is a remarkably well run company.

[nickdrinkwater]

The Camaro has just come out "officially" in England, so maybe there is a market?

[Mustangfan2003]

Well the next gen is said to be built for world markets. 

[SVT666]

Well the next gen is said to be built for world markets. 

It sounds like it is on it's own unique platform again, so maybe they need to sell it everywhere to justify the R&D.  It's going to be smaller and lighter than the current car, but there are no other RWD cars in FoMoCo that resemble that.

[sportyaccordy]

It will have to be a dynamic monster, come with a 1.3l twin charged diesel, and have praises heaped on it by EVO and TopGear

As is, HELL NO

[cawimmer430]

It will have to be a dynamic monster, come with a 1.3l twin charged diesel, and have praises heaped on it by EVO and TopGear

No wait, you're on to something! You're a genius! A genius! Ford should simply sell the Mustang II in Europe. It came with what? A 2.2-l 4-cylinder? PERFECT!!! 

[cawimmer430]

But in all seriousness, I don't think a turbo 4-cylinder would be a bad idea in the next-generation Mustang. Modern 4-cylinders are so good, responsive and refined and economical they're perfect for many performance cars. If the Mustang wants to be an international world car, then it needs to offer a variety of engine choices. In many parts of the world a V6 is already an expensive-to-maintain engine, not to mention a V8...

[mzziaz]

Looks like they are testing the water for a euro launch of the next stang.

New Ford Capri!

[Madman]

But in all seriousness, I don't think a turbo 4-cylinder would be a bad idea in the next-generation Mustang

Ford had the same idea 28 years ago.

Here's your turbo four-pot Mustang.......




1984-86 Ford Mustang SVO.

[sportyaccordy]

SVO's achilles heel was that gas was cheaper than piss (and the turbo engine wasn't even that efficient)

New 4 pot Rustang will def have to break new grounds in efficiency & low curb weights to stand a chance in Europe.

[SVT666]

SVO's achilles heel was that gas was cheaper than piss (and the turbo engine wasn't even that efficient)

New 4 pot Rustang will def have to break new grounds in efficiency & low curb weights to stand a chance in Europe.

Most performance minded Mustang buyers wanted a V8 especially when the SVO cost more than the V8.

[Laconian]

The SVO looked appealing because V8s of the day were awful. In these days of affordable and high-powered engines like the Coyote V8, no turbo 4 would not hold its own against a V8 without being a nightmare to drive and to maintain.

[SVT666]

The SVO looked appealing because V8s of the day were awful. In these days of affordable and high-powered engines like the Coyote V8, no turbo 4 would not hold its own against a V8 without being a nightmare to drive and to maintain.

It was not looked on fondly until years and years after it was discontinued due to poor sales.

[Laconian]

It was really expensive, wasn't it?

[SVT666]

It was really expensive, wasn't it?

It was a little more than the GT I believe.  But a lot of muscle car traditionalists didn't warm up to a turbo 4.

[ChrisV]

it wasn't the only turbo 4 cyl Mustang, however, as there were turbo 2.3 liter Cobras and GTs from '79-83, leading up to the SVO version in '84.

[cawimmer430]

The car firm I do shoots for sells Mustangs. The type of folks who buy them tend to be successful individuals with a love for US muscle. It's a niche thing.

I think a revived Ford Capri would be a better idea. Many Europeans still remember the Capri with fondness. It was our Mustang. The Capri "replacements" - Probe, Cougar and Puma were just half-hearted efforts to capture the youth performance market - failures.

[Madman]

I wouldn't be surprised if the next Mustang gets rebadged as a Capri in Europe.

[MX793]

The SVO looked appealing because V8s of the day were awful. In these days of affordable and high-powered engines like the Coyote V8, no turbo 4 would not hold its own against a V8 without being a nightmare to drive and to maintain.

The SVO was really the Boss 302 of its generation.  It was set up for handling and tackling road courses, not the drag strip.

[r0tor]

But in all seriousness, I don't think a turbo 4-cylinder would be a bad idea in the next-generation Mustang. Modern 4-cylinders are so good, responsive and refined and economical they're perfect for many performance cars. If the Mustang wants to be an international world car, then it needs to offer a variety of engine choices. In many parts of the world a V6 is already an expensive-to-maintain engine, not to mention a V8...

The current stang gets the same mileage as the German V6 and V8s... It's decent enough in present form to go abroad IMO

[cawimmer430]

The current stang gets the same mileage as the German V6 and V8s... It's decent enough in present form to go abroad IMO

The fuel economy is only one aspect. Engine capacity taxation is another. Anything above 2-liters will be classified in a hefty tax class.

3.7-l V6 = 74 ?  / month

5.4-l V8 = 108 ?  / month

[r0tor]

The fuel economy is only one aspect. Engine capacity taxation is another. Anything above 2-liters will be classified in a hefty tax class.

3.7-l V6 = 74 ?  / month

5.4-l V8 = 108 ?  / month

Doesn't stop BMW, Mercedes, or Audi ...

[cawimmer430]

Doesn't stop BMW, Mercedes, or Audi ...

The folks buying these cars with bigger engines aren't to bothered about the taxation. My dad drives a 2010 Mercedes E350 CGI (3.5-l V6 292-hp) and still has his '89 500SL and he doesn't care about the taxation scheme. It's not an issue to him at all.

And the folks who buy Mustangs and other American cars here equally don't care about the taxation scheme or they can afford it.

[r0tor]

Exactly... It's not a mainstream car so who cares about taxes

[68_427]

$74/mo for 420hp doesnt seem tgat bad man

[cawimmer430]

$74/mo for 420hp doesnt seem tgat bad man

Exactly. It's not that bad.

Diesel cars on the other hand are taxed much higher on engine capacity. Here's the formula.


100cc's of a gasoline engine are taxed at 2,00 EUR.

100cc's of a diesel engine are taxed at 9,50 EUR.


If the Mustang had a 5.4-l V8 DIESEL, it would cost 513 Euro per month.

[68_427]

If I ever become suoer rish, ill have a sierra denali duramax that spews soot all over your puny pandas and shit.