Infiniti's goofy new naming scheme

[Colonel Cadillac]

WTF is the 50 in Q50?  It doesn't have a 5.0L V8, so what does it mean?

What does the 6 in A6 mean? Come on man!

Y'all are ridiculous

[Laconian]

It means it's a lesser car than the Q60.

[MX793]

This is the stupidest thing I've seen since Lincoln went to their "MK_" nomenclature.  But then, I suppose it's not much different from Volvo's nomenclature.

[280Z Turbo]

Transportation Unit #1
Transportation Unit #2
Transportation Unit #3
Transportation Unit #4

[2o6]

What if they want to branch out into new models?


Q10?

Q31

Q57.8

[Colonel Cadillac]

 

This is too funny!

[sportyaccordy]

Naw, its stupid.

Everyone cant and shouldn't be German.

Acura embarked on the same fuckery when they went alphanumeric. Now Infiniti is going alphanumeric²

[2o6]

This is too funny!

It eliminates all brand equity in a scheme that makes no sense (and conflicts with existing models; there already was an Infiniti Q a long time ago. When Audi switched to the A"x" naming scheme, there were no models before then with this scheme)

A1 - Smallest model Audi made.
A8 - largest model made.


Q50, is this the new Q45? What happened to the G37? 


Not to mention this will be renaming models already on sale with the old naming scheme, (M and JX), some only on sale for a few months (JX). People barely know what the JX is, renaming it after only one year will just confuse consumers.

[Colonel Cadillac]

You guys talk like Infiniti's previous nomenclature and marketing actually worked. Sure, people know the G. Ask them about the M37 and they will give you a very confused look. Same with the JX. And the QX. And probably the FX.

[2o6]

You guys talk like Infiniti's previous nomenclature and marketing actually worked. Sure, people know the G. Ask them about the M37 and they will give you a very confused look. Same with the JX. And the QX. And probably the FX.

No. This isn't as if Inifiniti has absurdly low sales, and a name change will erase from consumers minds the stigma of a bad product (Lincoln, Cadillac and arguably Audi back in the early 90's, and Volvo's change from brick to sexy cars) to give a good product a chance in the market, this is change for change's sake. Infinti's product is top notch, and the name changes are nonsensical.

[Cookie Monster]

I agree that the SUV lineup was getting confusing, between the EX, JX, FX and QX, there's too many to remember with no easy way of remembering them.

This new system doesn't really help all that much, though. I think they need to go back to actual names.

[Speed_Racer]

Same with the JX. And the QX. And probably the FX.

I'm a car guy and even I can't tell you what those are, except the FX because its been out awhile (it's still being made, right? Bueller)

[Laconian]

QX4 H&H

[SVT666]

Naw, its stupid.

Everyone cant and shouldn't be German.

Acura embarked on the same fuckery when they went alphanumeric. Now Infiniti is going alphanumeric²

Infiniti has always been numeric, but at least the numbers made sense.

[SVT666]

What does the 6 in A6 mean? Come on man!

Y'all are ridiculous

I have never understood Audi's naming scheme either.  Until someone explained to me the A6 and S6 were the same car but the S6 was the sport model, I had no idea.  I thought they were different cars with the same engine.  Having said that, I also didn't pay any attention to Audi at the time.

[SVT666]

You guys talk like Infiniti's previous nomenclature and marketing actually worked. Sure, people know the G. Ask them about the M37 and they will give you a very confused look. Same with the JX. And the QX. And probably the FX.

People know the G and M.  I have no idea what the JX and QX are.  The FX I know though.

[Laconian]

Jacks, Quicks, and Fucks.

[LonghornTX]

Clearly this is Johan de Nysschen's first move as the new Infiniti head. I guess you can take the man out of Audi, but not the Audi out of him.

Except, for Audi it works. I am a marketer, so I understand the rational to simplify the naming schema, but this is just lazy. And it destroys the equity that G has worked hard to establish, in possibly the most important segment for Infiniti. Similarly, WTF about the JX, that thing just launched. On a side note, they should also let the EX die and not bother renaming that thing.

Still, I think the next G, err... Q50, will probably be a cool car. A shame they are sabotaging their efforts by not attaching the successful G series name.

[cawimmer430]

Chevy should change all their car names.

Spark -> Citation I
Sonic -> Citation II
Cruze -> Citation III
Malibu -> Citation IV
Impala -> Citation V
Camaro -> Citation VI
Corvette -> Citation VII
Volt -> Citation VIII

Fixed. 

[giant_mtb]

WTF is the 50 in Q50?  It doesn't have a 5.0L V8, so what does it mean?

It's just like any other brand's numbering system...it means essentially nothing.

1-, 3-, 5-, 6-, 7-series

A3, A4, A5, A6, A7, A8

50's the lowest number, so it's the...least expensive/smallest/whatever of the Q vehicles.

[sportyaccordy]

Fixed. 

[sportyaccordy]

It's just like any other brand's numbering system...it means essentially nothing.

1-, 3-, 5-, 6-, 7-series

A3, A4, A5, A6, A7, A8

50's the lowest number, so it's the...least expensive/smallest/whatever of the Q vehicles.

Why start at 50 though? The whole thing is stupid.

Their system, like Mercedes' system, worked fine with the letters. G<M<Q. E<F<J. C<E<S. The G and FX have brand equity they are gonna piss away. Its so stupid.

[giant_mtb]

Why start at 50 though? The whole thing is stupid.

Their system, like Mercedes' system, worked fine with the letters. G<M<Q. E<F<J. C<E<S. The G and FX have brand equity they are gonna piss away. Its so stupid.

I never said it made any sense or that it wasn't stupid.

[MrH]

I have never understood Audi's naming scheme either.  Until someone explained to me the A6 and S6 were the same car but the S6 was the sport model, I had no idea.  I thought they were different cars with the same engine.  Having said that, I also didn't pay any attention to Audi at the time.

  ....seriously?

[Raza]

I'm a car guy and even I can't tell you what those are, except the FX because its been out awhile (it's still being made, right? Bueller)

The QX is the biggest, I think, and the JX is the smallest.  I think.

[Morris Minor]

my newly polished G35 coop has become an instant classic

[Madman]

Based purely on my own observation, the G Series appears to be the only Infiniti that sells in any significant number.  I would assume the name "Infiniti G" has at least some brand equity in it.  So now their going to throw that equity away and use a numbering system that seems deliberately designed to confuse any and all potential customers?

May as well add Infiniti to the Deathwatch list, next to Acura and Mitsubishi.

[afty]

The QX is the biggest, I think, and the JX is the smallest.  I think.

The QX is a large, high end SUV like the Mercedes GL.  It's body-on-frame and based on the Nissan Patrol.  The JX is a 3-row crossover, essentially a fancy Pathfinder.  Sizewise from smallest to largest, they go: EX, FX, JX, QX.

[SVT666]

  ....seriously?

Seriously.  But like I said, I didn't pay any attention to Audi at the time because they didn't have a single car that appealed to me.  The first time I looked at their naming scheme I thought the A4, A6, and A8 were the same car with a 4 cylinder, 6 cylinder, and an 8 cylinder.  Why is it hard to understand why someone would get that mixed up?  "A" meant the same car to me.  Then they had "S" which I thought was a different car altogether.  BMW, M-B, and Infiniti's current naming all make more sense starting with a different letter or number to designate a different model.  But now, BMW has fucked everything up by calling the 3 Series coupe and vert the 4 series, and now none of the numbers are relevant to engine displacement anymore.  Infiniti is fucking EVERYTHING up with their new nomenclature, and just M-B's makes sense anymore.

Thankfully, companies like Ford, Chevy, Chrysler, Toyota, and Honda still exist where they use real names.  Acura had the best name ever for a "luxury" car with the Acura Legend, and they pissed it all away.  I don't even know which three letter car replaced it because the letters mean fuck all.

[Laconian]

MB's is still annoying in that the numbering no longer corresponds to anything except "larger number than" = "costs more than". It used to mean engine displacement, and for some reason that was a cool metric for a car to wear on its sleeve. "SL600 means six liters, waawaaweewahh, that is a big V12!!"