Smart Hyundai like Move By Jaguar

[veeman]

All 2016 Jaguars to now offer 5 year 60,000 mile warranty with free maintenance, road side assistance, and telematics (remote unlock) during that time period.

This handily beats all other luxury car warranties in the U.S.  I think it's a game changer.

[mzziaz]

Cool! Someone should buy an XF

[Tave]

Go Jag go

Cool! Someone should buy an XF

XE or F-type

[12,000 RPM]

No gamechanger, nobody buys the competition, they all lease. So warranties that only last the length of a lease are OK.

Jag can't do that, because its residuals are basura. Tata needs to front them some cash to subsidize their leases, like the rest of the competition, as well as build up a stronger dealer network. Wat good is a warranty when the nearest dealership is like 3 hours away? Its like how Sprint and THoeble offer more data than anyone else.... good luck pulling it on their shitty ass networks

A smarter recent move by Jag IMO was an across the board price cut. The market has been speaking to them for years about that. XF was once the most expensive car in its class Still though against the backdrop of subsidized leases, to a large degree MSRP and warranty length are kind of irrelevant.

What will be REALLY interesting is what will happen when the Fed inevitably raises rates, and corresponding revolving debt rates increase as well. Bye bye $450/mo BMW 328i. Better get it while the getting's good. There will be contraction in the auto market.

[veeman]

No gamechanger, nobody buys the competition, they all lease. So warranties that only last the length of a lease are OK.

Jag can't do that, because its residuals are basura. Tata needs to front them some cash to subsidize their leases, like the rest of the competition, as well as build up a stronger dealer network. Wat good is a warranty when the nearest dealership is like 3 hours away? Its like how Sprint and THoeble offer more data than anyone else.... good luck pulling it on their shitty ass networks

A smarter recent move by Jag IMO was an across the board price cut. The market has been speaking to them for years about that. XF was once the most expensive car in its class Still though against the backdrop of subsidized leases, to a large degree MSRP and warranty length are kind of irrelevant.

What will be REALLY interesting is what will happen when the Fed inevitably raises rates, and corresponding revolving debt rates increase as well. Bye bye $450/mo BMW 328i. Better get it while the getting's good. There will be contraction in the auto market.

[veeman]

My reply didn't go through...  You make good points but roughly half of new car luxury "sales" are leases; not the vast majority of them (in the U.S)

"Reliability" has propelled Lexus.  Many many people who buy luxury cars factor in cost of maintenance and reliability in their decision making, myself included.  People, stupidly or not, shell out tons of cash for extended warranties, beyond the original factory specs.

If I was in the market right now for a luxury car, I'd be getting a Jaguar.  Free service for 60,000 miles sounds very enticing.  Without it, I wouldn't even consider them because of their shitty reliability/cost of maintenance reputation.  Whether it makes financial sense I don't know.  It's psychologically very gratifying to know that for the next several years, you don't have to gawk at hundred dollar plus oil changes.

[TBR]

The warranty will help with residuals, even if not transferrable.

[MX793]

How does a non-transferable warranty help residuals?

[TBR]

How does a non-transferable warranty help residuals?

Perception. It's Jaguar backing their product, must means they believe in it. I am sure that Hyundai residuals went up with their warranty, which wasn't transferable. Although hard to separate that out from the improvement of the product.

[TBR]

Moot point though because it's transferable.

[GoCougs]

All 2016 Jaguars to now offer 5 year 60,000 mile warranty with free maintenance, road side assistance, and telematics (remote unlock) during that time period.

This handily beats all other luxury car warranties in the U.S.  I think it's a game changer.

Oh, Jaguar buyers will be paying more for it, even if they don't realize it .

[12,000 RPM]

My reply didn't go through...  You make good points but roughly half of new car luxury "sales" are leases; not the vast majority of them (in the U.S)

"Reliability" has propelled Lexus.  Many many people who buy luxury cars factor in cost of maintenance and reliability in their decision making, myself included.  People, stupidly or not, shell out tons of cash for extended warranties, beyond the original factory specs.

If I was in the market right now for a luxury car, I'd be getting a Jaguar.  Free service for 60,000 miles sounds very enticing.  Without it, I wouldn't even consider them because of their shitty reliability/cost of maintenance reputation.  Whether it makes financial sense I don't know.  It's psychologically very gratifying to know that for the next several years, you don't have to gawk at hundred dollar plus oil changes.

Ehhh.... some factor in reliability, but history says most don't. Two of the top 3 luxo brands (MB and Audi) had a decade long streak of poor reliability second only to Malaise Era domestics, and yet sales kept growing and they are two of the top three luxury brands today.

Maintenance is a non factor these days.... luxury manufacturers cover it over the length of the lease. The whole prospect of factoring in value in a luxury car purchase, particularly a Jaguar, is a little absurd to me, just from the depriciation. Even luxury brands with "strong" residuals see gut crunching losses. An 09 Accord might have lost like 40-50% of its value. A same year XF is down closer 60-70%. So no matter which route one takes irrationality and a bit of frivolity are the main drivers of a $50K+ luxury car purchase. Seems more rational to me to make the purchase on pure emotion as financially you are probably going to lose, bad.

[Madman]

Perception often lags far behind reality.  That's why these 1970s/1980s tropes of Jags being catastrophically unreliable still exist.  If this plan can combat that dated perception, then good for Jaguar.

[MX793]

Perception often lags far behind reality.  That's why these 1970s/1980s tropes of Jags being catastrophically unreliable still exist.  If this plan can combat that dated perception, then good for Jaguar.

Their reliability problems stretch well beyond the 80s.  Nikasil failures plague 4.0L XK8s, which were built in the late 90s.

[GoCougs]

Jaguar is always at the bottom of reliability surveys, though not dead last - seems they've bumped up a bit now that Fiat and Mini are now on the scene .

[TurboDan]

Wat good is a warranty when the nearest dealership is like 3 hours away?

My hunch is that in most of the locales where Jaguar sells most of their cars, there is an ample dealer network. I have three Jaguar dealers within 45 minutes of me (one north, one south, one west), depending on traffic. Add another 10-15 minutes onto the drive, and there's a fourth.

A smarter recent move by Jag IMO was an across the board price cut. The market has been speaking to them for years about that. XF was once the most expensive car in its class Still though against the backdrop of subsidized leases, to a large degree MSRP and warranty length are kind of irrelevant.

Agreed. They also, with their roadster, should've gone after the Z4 more directly price-wise.

[CJ]

My hunch is that in most of the locales where Jaguar sells most of their cars, there is an ample dealer network. I have three Jaguar dealers within 45 minutes of me (one north, one south, one west), depending on traffic. Add another 10-15 minutes onto the drive, and there's a fourth.


Agreed. They also, with their roadster, should've gone after the Z4 more directly price-wise.

Remind us who you are again?