Audi Confirms More Luxurious A8 Flagship,May Revive “Horch” To Rival MB-Maybach

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Audi Confirms More Luxurious A8 Flagship, May Revive Horch Name To Rival Mercedes-Maybach

Audi will up its game on the top end of its lineup by launching an even posher derivative of their A8 flagship sedan.

Announced today at the brand's annual general meeting in Neckarsulm, Audi said it's planning "the future expansion of the A8 model family to include a new, especially luxurious and prestigious derivative," without however going into more details.

A more upscale version of the A8 was actually hinted for the first time last fall, when we learned about the possible revival of the Horch brand, which hasn't been active since the beginning of the 20th century.

It's believed that Audi could follow the path of Mercedes-Benz, which after the demise of the Maybach brand in 2013, brought the name back as a sub-brand that denotes the most luxurious and top-spec versions of the S-Class.

Speculation has it that the top-of-the line A8 will come loaded with features and bespoke styling elements. It will inevitably aim for the Mercedes-Maybach S-Class and Bentley Flying Spur, being offered with  a twin-turbo W12 engine, but a V8 is not reportedly being ruled out either.

Depending on how the more posh A8 Horch (unofficial name) performs, the German company could expand its use on other models in its range using the same recipe.



Link: https://www.carscoops.com/2019/05/more-luxurious-audi-a8-announced-could-rival-mercedes-maybach/

[93JC]

Dumb. They have an "upscale A8" already: it's called the Bentley Flying Spur.