Why don't we get this Ranger?

[280Z Turbo]

I noticed the ads for the new Ranger while flipping through Top Gear magazine.

http://ford.co.uk/ie/ranger/-/rgr_0608_introd/-/-/-/-





WTF? Why does truck-loving America get stuck with the 1983 Ranger while the truck haters in Europe get this!

[ifcar]

GM has had so many problems with its trucks designed for foreign markets and sold here that I wouldn't assume Ford's European Ranger does what Americans want.

[Raghavan]

I don't see anything wrong with that truck though... plus anything is better than the Ranger we have now.

[280Z Turbo]

Just look at the interior on that truck compared to the American one, which is basically the same as a 1995 Ranger.

[TheIntrepid]

Can you get Top Gear magazine in North America?

[Raghavan]

Yeah, but it's rediculously expesive.

[280Z Turbo]

I got mine at Schuler's Books, but you can also get them at Barnes & Noble.

[ifcar]

I don't see anything wrong with that truck though... plus anything is better than the Ranger we have now.

What can you tell from a picture?

And in some ways, the Colorado/Canyon is worse than the trucks it replaced, but in 2003 who would say that the S-10/Sonoma was a good truck?

[ifcar]

Just look at the interior on that truck compared to the American one, which is basically the same as a 1995 Ranger.

So the interior appearance is the most important aspect of a compact pickup truck?

[Soup DeVille]

What can you tell from a picture?

Well, I do see a picture of one with a bed full of logs, and it isn't dragging its rear around like a yellow lab with an itchy butt.

Try that in one of "our" Rangers.

[the Teuton]

I think it would make a great update here.

[chevyguy06]

Who would say that the S-10/Sonoma was a good truck?

Other than their durability? No.

[ifcar]

Well, I do see a picture of one with a bed full of logs, and it isn't dragging its rear around like a yellow lab with an itchy butt.

Try that in one of "our" Rangers.

Pickup loads in US ads are generally exaggerated, either with lighter-than-appearance materials, or just a visible layer above a support. I'd be surprised if that wasn't the case here.

[JWC]

Looks like the same version that South America gets.  I don't know what the pictured truck has, but SA get a V6 diesel.

From what I've read, Ford fears that instead of expanding their market, a V6 diesel powered, crew cab, Ranger would hurt their full-size truck sales.

[Pancor]

GVM? ? ? (highest) Euro Truck:? ?3070 kg
GCWR? ?(highest) N/A Truck:? ? ?2722 kg

Gross Vehicle Mass and Gross Combined Weight Rating are the exact same rating as far as I can tell, basically how much weight can actually be riding on the trucks four tires.?


The max towing capacity of the Euro truck is listed at 3000kg, compared the Canadian trucks 2730kg.? ?

[Eye of the Tiger]

Looks like the same version that South America gets.? I don't know what the pictured truck has, but SA get a V6 diesel.

From what I've read, Ford fears that instead of expanding their market, a V6 diesel powered, crew cab, Ranger would hurt their full-size truck sales.

So they've been ignoring the Ranger for the past twenty years just to inflate their F-150 sales? It's all coming together now, oh I hate you Ford!

[TheIntrepid]

That's one long-ass bed.

[chevyguy06]

Atleast with that Ranger, Ford could compete in the crew cab segment

[Galaxy]

Pickup loads in US ads are generally exaggerated, either with lighter-than-appearance materials, or just a visible layer above a support. I'd be surprised if that wasn't the case here.

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2006:376:0021:01:EN:HTML

Directive 2006/114/EC of the European Parliament and of the Council

of 12 December 2006

concerning misleading and comparative advertising

........

Article 2

........

(b) "misleading advertising" means any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor;

........

Article 3

In determining whether advertising is misleading, account shall be taken of all its features, and in particular of any information it contains concerning:

(a) the characteristics of goods or services, such as their availability, nature, execution, composition, method and date of manufacture or provision, fitness for purpose, uses, quantity, specification, geographical or commercial origin or the results to be expected from their use, or the results and material features of tests or checks carried out on the goods or services;



Then again you may still be right.

[S204STi]

What can you tell from a picture?

And in some ways, the Colorado/Canyon is worse than the trucks it replaced, but in 2003 who would say that the S-10/Sonoma was a good truck?

About the most lucid point you've ever made. 

[nickdrinkwater]

Actually, funny you should post this.  I didn't realise there was a different Ranger in the US - I spotted one on the street the other week, and I remember wondering why people on CarSPIN had been slating the Ranger, as it looked quite smart.

Now I realise!

[omicron]

Actually, funny you should post this. I didn't realise there was a different Ranger in the US - I spotted one on the street the other week, and I remember wondering why people on CarSPIN had been slating the Ranger, as it looked quite smart.

Now I realise!

Same. I wasn't quite sure why everyone was all 'OH, this RANGER is a POS', especially with a new model launched recently. I have been enlightened.

[SVT666]

Well, I do see a picture of one with a bed full of logs, and it isn't dragging its rear around like a yellow lab with an itchy butt.

Try that in one of "our" Rangers.

Been there, done that.  It does a fine job.

[SVT666]

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2006:376:0021:01:EN:HTML

Directive 2006/114/EC of the European Parliament and of the Council

of 12 December 2006

concerning misleading and comparative advertising

........

Article 2

........

(b) "misleading advertising" means any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor;

........

Article 3

In determining whether advertising is misleading, account shall be taken of all its features, and in particular of any information it contains concerning:

(a) the characteristics of goods or services, such as their availability, nature, execution, composition, method and date of manufacture or provision, fitness for purpose, uses, quantity, specification, geographical or commercial origin or the results to be expected from their use, or the results and material features of tests or checks carried out on the goods or services;



Then again you may still be right.

He is.  Take a look at the latest Ford SuperDuty ad that shows all the concrete mix in the box.  The ass end of that truck should be dragging on the ground, but yet the truck looks like it's got an empty box.

[Galaxy]

He is. Take a look at the latest Ford SuperDuty ad that shows all the concrete mix in the box. The ass end of that truck should be dragging on the ground, but yet the truck looks like it's got an empty box.

The Super Duty is sold in Europe? As a grey market vehicle only I think. I saw one at a riding stable once. However I have never seen any ads for it here except a few text ads from import companies in auto mags.

[Onslaught]

They need to do something. I work on the current one and I think it's one of the piss poor trucks built in a long time. Ride is horrible, build quality sucks, and if you get hit in a little wreck the frame gets bent all to hell and is difficult to ever get "right" again. Not that you could find anything measuring correct on a brand new one that's right off the delivery truck.

[Danish]

I like.

[nickdrinkwater]

The Super Duty is sold in Europe? As a grey market vehicle only I think. I saw one at a riding stable once. However I have never seen any ads for it here except a few text ads from import companies in auto mags.

I've not seen one before.  I seen a few F150s and a lot of Dodge RAMs though.

[Soup DeVille]

Been there, done that.? It does a fine job.

Having owned two of them, I beg to differ.

[Raghavan]

Having owned two of them, I beg to differ.

Pwnt.