Ford to invest $5 billion in Lincoln

Started by Mustangfan2003, October 27, 2014, 05:13:38 PM

Mustangfan2003

It includes rwd cars in the future.  It seems like a pretty big risk to me but if they want the brand to move forward they need to do this.  About 10 years too late. 

http://wot.motortrend.com/1410_ford_to_rejuvenate_lincoln_with_5_billion_investment_new_platform.html

SVT666

Quote from: Mustangfan2003 on October 27, 2014, 05:13:38 PM
It includes rwd cars in the future.  It seems like a pretty big risk to me but if they want the brand to move forward they need to do this.  About 10 years too late. 

http://wot.motortrend.com/1410_ford_to_rejuvenate_lincoln_with_5_billion_investment_new_platform.html
15 years

280Z Turbo

They should make a Tesla S competitor. It would be a great way to distinguish themselves.

Mustangfan2003

That would be neat since Cadillac fucked up with the ELR. 

280Z Turbo

Quote from: Mustangfan2003 on October 27, 2014, 05:28:18 PM
That would be neat since Cadillac fucked up with the ELR. 

Well, you can't take a $34,000 car, double the price, take away 2 doors, and expect good things to happen.

Laconian

Kia EV6 GT-Line / MX-5 RF 6MT

Mustangfan2003

I do kinda wonder where Lincoln could be if they never bothered buying Jaguar, Volvo, Land Rover, and Aston Martin. 

Submariner

They should have kept Jaguar and mirrored history a bit closer with regards to Lincoln...
2010 G-550  //  2019 GLS-550

Rich

Dear Engineerds,

How can an automaker develop a platform that is FWD and RWD? 

Thank you,

Rich
2003 Mazda Miata 5MT; 2005 Subaru Impreza Outback Sport 4AT

Soup DeVille

Quote from: HotRodPilot on October 28, 2014, 02:58:53 AM
Dear Engineerds,

How can an automaker develop a platform that is FWD and RWD? 

Thank you,

Rich

Longitudinal engines, mang.
Maybe we need to start off small. I mean, they don't let you fuck the glumpers at Glumpees without a level 4 FuckPass, do they?

1975 Honda CB750, 1986 Rebel Rascal (sailing dinghy), 2015 Mini Cooper, 2020 Winnebago 31H (E450), 2021 Toyota 4Runner, 2022 Lincoln Aviator

12,000 RPM

Protecctor of the Atmospheric Engine #TheyLiedToUs

MX793

The RWD Chrysler LX platform actually evolved and borrowed from the FWD LH platform, as memory serves.  LH used longitudinally mounted engines.
Needs more Jiggawatts

2016 Ford Mustang GTPP / 2011 Toyota Rav4 Base AWD / 2014 Kawasaki Ninja 1000 ABS
1992 Nissan 240SX Fastback / 2004 Mazda Mazda3s / 2011 Ford Mustang V6 Premium / 2007 Suzuki GSF1250SA Bandit / 2006 VW Jetta 2.5

12,000 RPM

Ford doesnt have any modern longitudinal platforms that would be appropriate. Luxury segment won't stand for Mustang's tiny rear seat accommodations in something 5 series sized.

They would do better to go all in on style. Just take their basic platforms and make em look sexier. They dont have hybrid tech and luxury segment doesnt care about RWD or 10/10ths dynamics. People are starving for style though.
Protecctor of the Atmospheric Engine #TheyLiedToUs

MX793

Quote from: 12,000 RPM on October 28, 2014, 08:04:01 AM
Ford doesnt have any modern longitudinal platforms that would be appropriate. Luxury segment won't stand for Mustang's tiny rear seat accommodations in something 5 series sized.


:facepalm:
Needs more Jiggawatts

2016 Ford Mustang GTPP / 2011 Toyota Rav4 Base AWD / 2014 Kawasaki Ninja 1000 ABS
1992 Nissan 240SX Fastback / 2004 Mazda Mazda3s / 2011 Ford Mustang V6 Premium / 2007 Suzuki GSF1250SA Bandit / 2006 VW Jetta 2.5

SVT666

Quote from: 12,000 RPM on October 28, 2014, 08:04:01 AM
Ford doesnt have any modern longitudinal platforms that would be appropriate. Luxury segment won't stand for Mustang's tiny rear seat accommodations in something 5 series sized.
:facepalm:

QuoteThey would do better to go all in on style. Just take their basic platforms and make em look sexier. They dont have hybrid tech and luxury segment doesnt care about RWD or 10/10ths dynamics. People are starving for style though.
The new MKZ is doing really well.  I see all kinds of them on the road, and it's a great looking car.

GoCougs

Huh? The current 5er is a much bigger car than the Mustang.

12,000 RPM

Quote from: GoCougs on October 28, 2014, 10:48:25 AM
Huh? The current 5er is a much bigger car than the Mustang.
Not really

5 is 5" longer, 3" taller, but 2" narrower. 5 has a 10" longer wheelbase which obviously helps... but the 4 coupe has a ~4" longer wheelbase despite being half a foot shorter. 4 has more leg room and rear head room too. Mustang is a packaging/space efficiency disaster (Im sure the Camaro is no different)... its platform would be no good for luxury sedans
Protecctor of the Atmospheric Engine #TheyLiedToUs

2o6

Quote from: 12,000 RPM on October 28, 2014, 12:43:43 PM
Not really

5 is 5" longer, 3" taller, but 2" narrower. 5 has a 10" longer wheelbase which obviously helps... but the 4 coupe has a ~4" longer wheelbase despite being half a foot shorter. 4 has more leg room and rear head room too. Mustang is a packaging/space efficiency disaster (Im sure the Camaro is no different)... its platform would be no good for luxury sedans


Styling dictates packaging a lot on these cars. And besides, luxury cars aren't packaged all that well, either. The 5-series isn't exactly brimming with an extreme interior room.

MX793

Quote from: 12,000 RPM on October 28, 2014, 12:43:43 PM
Not really

5 is 5" longer, 3" taller, but 2" narrower. 5 has a 10" longer wheelbase which obviously helps... but the 4 coupe has a ~4" longer wheelbase despite being half a foot shorter. 4 has more leg room and rear head room too. Mustang is a packaging/space efficiency disaster (Im sure the Camaro is no different)... its platform would be no good for luxury sedans

So what's to stop Ford from stretching the wheelbase?  The DEW98 cars were ~5" longer than the S197 and had ~7.5" more wheelbase.  While not exactly the same platform, the floorpans were related designs.  I've read S550 also uses a DEW98 derived floorpan.  And the retro T-bird, which was DEW98 based, had very similar length and wheelbase to both S197 and S550.
Needs more Jiggawatts

2016 Ford Mustang GTPP / 2011 Toyota Rav4 Base AWD / 2014 Kawasaki Ninja 1000 ABS
1992 Nissan 240SX Fastback / 2004 Mazda Mazda3s / 2011 Ford Mustang V6 Premium / 2007 Suzuki GSF1250SA Bandit / 2006 VW Jetta 2.5

12,000 RPM

Quote from: MX793 on October 28, 2014, 01:00:07 PM
So what's to stop Ford from stretching the wheelbase?  The DEW98 cars were ~5" longer than the S197 and had ~7.5" more wheelbase.  While not exactly the same platform, the floorpans were related designs.  I've read S550 also uses a DEW98 derived floorpan.  And the retro T-bird, which was DEW98 based, had very similar length and wheelbase to both S197 and S550.
I'm surprised they didn't for this Mustang... the Camaro has a 5" longer wheelbase (but has even less interior room :facepalm: )...

But the Mustang seems to have a lot of overhang. If that is an unavoidable consequence of the S550 platform, a Lincoln derivative will be much bigger than any of its competitors in its respective classes, putting it at an immediate disadvantage in this fuel-economy driven hypercompetitive market. So I stand by my statement- I don't think the S550 platform is what Lincoln should bet its resurgence on. I don't think they need a RWD platform at all, actually... the market has moved on from the mindstate of stuff like RWD mattering in a luxury car.
Protecctor of the Atmospheric Engine #TheyLiedToUs

2o6

Styling dictates packaging on cars like these.



The G8/Caprice also is Zeta based, but are far roomier inside than the Camaro.

MX793

#21
Quote from: 12,000 RPM on October 28, 2014, 01:52:08 PM
I'm surprised they didn't for this Mustang... the Camaro has a 5" longer wheelbase (but has even less interior room :facepalm: )...

But the Mustang seems to have a lot of overhang. If that is an unavoidable consequence of the S550 platform, a Lincoln derivative will be much bigger than any of its competitors in its respective classes, putting it at an immediate disadvantage in this fuel-economy driven hypercompetitive market. So I stand by my statement- I don't think the S550 platform is what Lincoln should bet its resurgence on. I don't think they need a RWD platform at all, actually... the market has moved on from the mindstate of stuff like RWD mattering in a luxury car.

The wheelbase and overhangs aren't necessarily inherent to the platform.  They are products of styling decisions.  The Malibu and Impala are on the same platform.  The Impala is the LWB version of Epsilon II.  It has 3.3" more wheelbase, but 10" more overall length (so half a foot more combined overhang).  Ford could have trimmed the overhangs, but that would have come at the expense of the car's proportions, as well as trunk volume (in the case of rear overhang).  The Mustang is space inefficient because space efficiency isn't a priority with this type of car.  It's not a 2-door sedan like the 4-series.  It's not as cab-forward as the BMW and it's roofline is much faster, the latter being purely aesthetic.

It's like comparing a 3rd gen Prelude to a 3rd gen Accord coupe.  Wheelbase is only ~1" less on the Prelude, but it's several inches shorter thanks to shorter overhangs.  The Prelude is also far less roomy inside.  One had the body of the 2-door version of a sedan, the other had a more sporting 2+2 design and proportions.  And those two are on related platforms.

The Lincoln LS (and current Jag XF) was the same footprint as the current 5er, but with a slightly shorter wheelbase.  Rear seat space is/was class appropriate/competitive.  The Retro-Bird was the same approximate footprint and wheelbase as the Mustang, and didn't even have a rear seat.  You can't base what a platform can or can't do, interior space-wise, on one car built for a market segment that generally doesn't give a damn about space efficiency.
Needs more Jiggawatts

2016 Ford Mustang GTPP / 2011 Toyota Rav4 Base AWD / 2014 Kawasaki Ninja 1000 ABS
1992 Nissan 240SX Fastback / 2004 Mazda Mazda3s / 2011 Ford Mustang V6 Premium / 2007 Suzuki GSF1250SA Bandit / 2006 VW Jetta 2.5

2o6

Quote from: MX793 on October 28, 2014, 03:10:48 PM
The wheelbase and overhangs aren't necessarily inherent to the platform.  They are products of styling decisions.  The Malibu and Impala are on the same platform.  The Impala is the LWB version of Sigma II.  It has 3.3" more wheelbase, but 10" more overall length (so half a foot more combined overhang).  Ford could have trimmed the overhangs, but that would have come at the expense of the car's proportions, as well as trunk volume (in the case of rear overhang).  The Mustang is space inefficient because space efficiency isn't a priority with this type of car.  It's not a 2-door sedan like the 4-series.  It's not as cab-forward as the BMW and it's roofline is much faster, the latter being purely aesthetic.

It's like comparing a 3rd gen Prelude to a 3rd gen Accord coupe.  Wheelbase is only ~1" less on the Prelude, but it's several inches shorter thanks to shorter overhangs.  The Prelude is also far less roomy inside.  One had the body of the 2-door version of a sedan, the other had a more sporting 2+2 design and proportions.  And those two are on related platforms.

The Lincoln LS (and current Jag XF) was the same footprint as the current 5er, but with a slightly shorter wheelbase.  Rear seat space is/was class appropriate/competitive.  The Retro-Bird was the same approximate footprint and wheelbase as the Mustang, and didn't even have a rear seat.  You can't base what a platform can or can't do, interior space-wise, on one car built for a market segment that generally doesn't give a damn about space efficiency.


You mean Epsilon. Sigma is CTS

Atomic

A great share and a good thing for Lincoln. This is a major turn around from Ford's initial plan announced easily this year. It makes perfect sense.

ifcar

Quote from: 12,000 RPM on October 28, 2014, 08:04:01 AM


They would do better to go all in on style. Just take their basic platforms and make em look sexier. They dont have hybrid tech and luxury segment doesnt care about RWD or 10/10ths dynamics. People are starving for style though.

There is MKZ Hybrid; it's already in its second generation.

thewizard16

They're probably just going to give half of it to Matthew McConaughey to keep pushing their mildly appealing cars.
92 Camry XLE V6(Murdered)
99 ES 300 (Sold)
2008 Volkswagen Passat(Did not survive the winter)
2015 Lexus GS350 F-Sport


Quote from: Raza  link=topic=27909.msg1787179#msg1787179 date=1349117110
You're my age.  We're getting old.  Plus, now that you're married, your life expectancy has gone way down, since you're more likely to be poisoned by your wife.

Madman


If Ford had Kept either Jaguar or Volvo, there would be no need to dump $5 Billion into a lost cause like Lincoln.
Current cars: 2015 Ford Escape SE, 2011 MINI Cooper

Formerly owned cars: 2010 Mazda 5 Sport, 2008 Audi A4 2.0T S-Line Sedan, 2003 Volkswagen Passat GL 1.8T wagon, 1998 Ford Escort SE sedan, 2001 Cadillac Catera, 2000 Volkswagen Golf GLS 2.0 5-Door, 1997 Honda Odyssey LX, 1991 Volvo 240 sedan, 1990 Volvo 740 Turbo sedan, 1987 Volvo 240 DL sedan, 1990 Peugeot 405 DL Sportswagon, 1985 Peugeot 505 Turbo sedan, 1985 Merkur XR4Ti, 1983 Renault R9 Alliance DL sedan, 1979 Chevrolet Caprice Classic wagon, 1975 Volkswagen Transporter, 1980 Fiat X-1/9 Bertone, 1979 Volkswagen Rabbit C 3-Door hatch, 1976 Ford Pinto V6 coupe, 1952 Chevrolet Styleline Deluxe sedan

"The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom." ~ Isaac Asimov

"I much prefer the sharpest criticism of a single intelligent man to the thoughtless approval of the masses." - Johannes Kepler

"One of the most cowardly things ordinary people do is to shut their eyes to facts." - C.S. Lewis

GoCougs

Quote from: 12,000 RPM on October 28, 2014, 12:43:43 PM
Not really

5 is 5" longer, 3" taller, but 2" narrower. 5 has a 10" longer wheelbase which obviously helps... but the 4 coupe has a ~4" longer wheelbase despite being half a foot shorter. 4 has more leg room and rear head room too. Mustang is a packaging/space efficiency disaster (Im sure the Camaro is no different)... its platform would be no good for luxury sedans

Which means the 5er is a much bigger car than the Mustang.

ifcar

Quote from: Madman on October 29, 2014, 08:02:28 AM
If Ford had Kept either Jaguar or Volvo, there would be no need to dump $5 Billion into a lost cause like Lincoln.

Right, Ford would be spreading that money around among multiple lost causes.

Rich

Why would they use the same floorpan for a FWD car as a RWD car, which would leave a large central tunnel digging in on legroom and hip room?  Unless by platform they mean components like engine, wiring, suspension, and brakes, leaving out the structure.
2003 Mazda Miata 5MT; 2005 Subaru Impreza Outback Sport 4AT