Mustangs selling like hot cakes worldwide

[Byteme]

Well, this is good news.



Ford Mustang Is Best-Selling Sports Coupe Globally; Customer Demand for Iconic Pony Car Continues to Rise

• Ford Mustang was the top-selling sports coupe worldwide in 2015, according to IHS Automotive registration data
• Ford sold around 110,000 Mustang Coupes and around 30,000 Mustang Convertibles in 2015; Mustang was the only sports coupe globally to sell more than 100,000 units last year
• Once a North American phenomenon, Mustang is now on sale in 140 markets, including Australia, where it was sold out through 2017 before receiving an extra allotment of cars
Mich.--(BUSINESS WIRE)--





In its first year of global availability, Ford Mustang became the world's best-selling sports coupe. Demand for the iconic pony car remains insatiable.

According to company analysis of the most recent registration data from IHS Automotive, Ford sold around 110,000 Mustang Coupes globally in 2015 – topping all other sports coupe competitors.

That record was achieved despite limited availability for most of the year in such key markets like China and the United Kingdom. Additionally, Ford sold around 30,000 Mustang Convertibles, for total nameplate sales of 141,868 vehicles – making Mustang far and away the best-selling two-door sports car in the world.

"U.S. consumers have enjoyed interesting foreign sports cars for decades, so it was time for the Americans to return the favor with the worldwide launch of the new Mustang," says Erich Merkle, Ford sales analyst. "Global markets have responded in a huge way. Ford Mustang was the only sports coupe in the world with more than 100,000 units registered last year."

Global data for 2015 suggests Mustang has room to grow overseas this year as many markets begin to take delivery of their full allotment. So far, Merkle notes, global customers are most interested in V8-equipped Mustangs.

"While much of the growth in Mustang demand in the United States has come from coastal markets – especially Southern California – and millennials opting for the 2.3-liter EcoBoost® engine, buyers in other countries prefer the V8," he says. "That unmistakable V8 warble is a hot commodity outside the U.S."

Mustang in Europe, Middle East and Africa

To date, more than 16,600 customers in Europe have ordered a Ford Mustang, which went on sale there last summer. Shipments from Flat Rock Assembly Plant, exclusive production home to Mustang, began in the latter half of 2015. Of the 13,000 sold last year, 4,700 are now in customer hands.

Several significant markets, including United Kingdom, began selling Mustang in the fourth quarter. Total sales there top 3,500 cars, with the first 1,000 pony cars delivered to customers in March.

In Germany, Mustang was the best-selling sports coupe in March, according to data published by German Federal Motor Transport Authority, KBA. Despite relatively high gas prices, the 5.0-liter V8 is the No. 1 engine choice in Germany. The country also has the highest international take-rate for the convertible model, with one in three sales.

Mustang was the best-selling sports coupe last month in France, according to data from the Association Auxilliaire de l'Automobile. Ford sold 339 Mustangs in France in first-quarter 2016.

Incremental sales in South Africa, Cyprus and Malta are helping boost Mustang volume.

EcoBoost, V8 pony cars are big in Asia

In fourth-quarter 2015, Mustang was the best-selling sports coupe in China as exports made their way to dealerships in volume, according to IHS registration data. Buyers in China favor EcoBoost versions.

In its first three months on sale in Australia, Mustang ranks as the best-selling sports coupe. Demand is so strong, the pony car was initially sold out through 2017, but an additional 2,000 Mustangs are slated to ship Down Under by the end of this year.

More than 90 percent of buyers in Australia and New Zealand are opting for the V8 version.

Mustang maintains leadership in North America

In March, Mustang sales of 12,563 cars in the United States outperformed sales of 12,248 for the new Chevrolet Camaro and Dodge Challenger combined, according to published figures. Mustang was the best-selling sports coupe in the U.S. for all of 2015 and through the first quarter of 2016, according to industry-reported numbers.

In Canada, Mustang sales leadership is nothing new; it has outsold Camaro every year since 1985, according to data from the Canadian Vehicle Manufacturers Association. Ford has the best-selling sports coupe in Canada.

And in Mexico, Mustang was the best-selling sports coupe last year, according to IHS registration data. Mustang sales were up 176 percent in Mexico in 2015 versus 2014.

[CaminoRacer]

Chevy needs to do some research and make some changes.

[Rich]

I saw a Mustang convertible in my town of ~60k  a week or so ago.

[GoCougs]

Chevy needs to do some research and make some changes.

The "research" is Ford has been killing it with fleet sales the last number of quarters (40-50% higher than GM), the Mustang has always sold a lot more to fleets and the Mustang is now notably cheaper than the Camaro. Add that all together and the Camaro can only sell less. My hunch is GM is neither surprised nor upset though - it can be argued the two are no longer direct competitors owing to the gap in performance and price.

[12,000 RPM]

Chevy needs to do some research and make some changes.

What can they do.... pretty hard to lower the shoulder height

The "research" is Ford has been killing it with fleet sales the last number of quarters (40-50% higher than GM), the Mustang has always sold a lot more to fleets and the Mustang is now notably cheaper than the Camaro. Add that all together and the Camaro can only sell less. My hunch is GM is neither surprised nor upset though - it can be argued the two are no longer direct competitors owing to the gap in performance and price.

IDK bro.... Rustang might be outselling the whole Alpha platform at this point. 1 model >>> a whole platform. I doubt they are happy about that.

[MX793]

Camaro has little appeal overseas.  I've heard Mustang5 outsold Camaro5 in Europe despite the fact that the Camaro was officially marketed and sold there by Chevy while Mustangs were grey imports (no warranty or factory support).

[Rich]

I aint never seen no Camaro fer sale at a dealership out here.

[Raza]

What can they do.... pretty hard to lower the shoulder height

People demand smaller windows!  Seeing out of your car is passe!

[12,000 RPM]

People demand smaller windows!  Seeing out of your car is passe!

I dont need windows at all as long as I can beat poseur mobiles at the stoplight.

[FoMoJo]

The "research" is Ford has been killing it with fleet sales the last number of quarters (40-50% higher than GM), the Mustang has always sold a lot more to fleets and the Mustang is now notably cheaper than the Camaro. Add that all together and the Camaro can only sell less. My hunch is GM is neither surprised nor upset though - it can be argued the two are no longer direct competitors owing to the gap in performance and price.

[veeman]

Don't they tax up the wazoo for large displacement V8 engines in Europe and gas is super expensive as well?  What gives?  Are these cars only for people with bank accounts in Panama?

[Cookie Monster]

Well duh Mustang sales are on the rise. People keep crashing them leaving car meets!

[ifcar]

Don't they tax up the wazoo for large displacement V8 engines in Europe and gas is super expensive as well?  What gives?  Are these cars only for people with bank accounts in Panama?

Hence the new 2.3-liter turbo.

[280Z Turbo]

People demand smaller windows!  Seeing out of your car is passe!

It doesn't even look good. I heard that Ed Welburn wanted the roofline even lower.

I want to like it, but the tiny windows just ruin the whole look.

[veeman]

Maybe they should call the Camaro a Trans Am in the rest of the world and put a screaming chicken on the hood?  Everybody loves the Bandit!

Seriously the Camaro doesn't sell internationally because I can't think of any Hollywood flick which had a Camaro in it front and center.  It has nothing to do with ergonomics or sightlines. 

The Trans Am has not only the Bandit but also Knight Rider and Germans love David Hasselhoff.

[veeman]

Hence the new 2.3-liter turbo.

But the article says that internationally people are buying the V8

[ifcar]

But the article says that internationally people are buying the V8

Ah, you're right. I guess maybe some members of the M3 crowd wanted to try something more novel.

Maybe they should call the Camaro a Trans Am in the rest of the world and put a screaming chicken on the hood?  Everybody loves the Bandit!

Seriously the Camaro doesn't sell internationally because I can't think of any Hollywood flick which had a Camaro in it front and center.  It has nothing to do with ergonomics or sightlines. 

The Trans Am has not only the Bandit but also Knight Rider and Germans love David Hasselhoff.

Transformers, yo! Huge hit internationally.

[MX793]

Maybe they should call the Camaro a Trans Am in the rest of the world and put a screaming chicken on the hood?  Everybody loves the Bandit!

Seriously the Camaro doesn't sell internationally because I can't think of any Hollywood flick which had a Camaro in it front and center.  It has nothing to do with ergonomics or sightlines.

Transformers 

[veeman]

Ah, you're right. I guess maybe some members of the M3 crowd wanted to try something more novel.

Transformers, yo! Huge hit internationally.

Transformers 

Forgot about that one.  In truth though, Camaro is not front and center and no one wants to be like Bumblebee or Shia LaBeouf.  Burt Reynolds in a cowboy hat doing burnouts is far cooler.  Also no one has any nostalgia about the Transformers movies.  The original Bumblebee in the cartoon was a VW bug I think or resembled one.

[Gotta-Qik-C7]

Well duh Mustang sales are on the rise. People keep crashing them leaving car meets!

[Laconian]

What is this the 1800's? Hot cakes don't sell very well anymore.

[MX793]

Well duh Mustang sales are on the rise. People keep crashing them leaving car meets!

Wyld Stallyns

[cawimmer430]

Don't they tax up the wazoo for large displacement V8 engines in Europe and gas is super expensive as well?  What gives?  Are these cars only for people with bank accounts in Panama?

Gas is expensive (because of a tax) and engine capacity and emissions levels are taxed.

I assume that most European Mustang buyers will use it as their weekend fun car and have a more fuel-efficient car as their daily driver. You also have to keep in mind that a European who buys a Mustang is most likely financially stable/well-off and can afford the gasoline and taxation costs.

The Mustang has a mythical reputation here among car guys. The classic Mustang is a popular Oldtimer here and most of the people who want one also want a V8, because that's part of the Mustang's character they want to experience.

[shp4man]

[Soup DeVille]

What is this the 1800's? Hot cakes don't sell very well anymore.

When exactly was the Great Hot Cakes Rush?

[Raza]

When exactly was the Great Hot Cakes Rush?

Summer of 1857. 

https://en.wikipedia.org/wiki/Hotcake_Rush_of_1857

[Laconian]

I clicked that

[MrH]

[Raza]

I clicked that

[Cookie Monster]

I clicked that

I clicked that even after reading your post.